You may have heard it before as a strategy to market your business.  Create something of value, a lead magnet,  to give away for free. If you were like me, the first time you heard that you probably wondered, “Why would I want to give away something of value for FREE?”  The answer is simple. You want to build trust with your potential clients and customers. You want to show them that you are the expert.

Giving away something of value, a freebie, sometimes known as a lead magnet, for FREE allows them to get a risk-free opportunity to get to know you. To find out what you know, learn from you, and in the end be able to establish a relationship with you and your business.

Ultimately, as a business owner your hope and aim should be that from sampling your work via a FREEBIE lead magnet they are able to get to know you, like you, and trust you.  In the future, your hope is that as a result of your freebie they do business with you.

So, think about it as an investment of your time and resources for future results.

Many of us invest time into other things in our lives. Why not invest a little time, energy, and maybe even a few bucks to create a freebie lead magnet that is of VALUE? In return, it will offer you the opportunity to have your potential clients and customers get to know you, like you, and trust you.

The freebie or lead magnet works hand in hand with a mailing list and an autoresponder.  It can come in the form of a checklist, an ebook, an e-course, or an audio series.  The possibilities are endless, just remember you want to give VALUE.

Why not put together a freebie or lead magnet for your business and begin building your list today?


I have a Facebook group for Christian authors, speakers, and coaches. It’s called The Christian Business Advantage, and each month I do a FREE training around middle Wednesday each month. Please come join our group, and you will learn tips and tricks for your business.

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