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5 Secrets to Repurposing Your Content

August 15, 2019 By Alyssa Avant 4 Comments

If you are a business owner who markets your business online and you haven’t been living under a rock, then you know how important quality content is and how difficult it can sometimes be to churn out the amount of content necessary each week to market your business.

Therefore, I am sure that the idea of being able to repurpose content is one that you would be interested in. Right? I am happy to share that you can repurpose your content of all forms into other pieces of content, saving yourself so much time and brainpower. Who doesn’t need more brainpower?

So, whether you are creating Instagram stories, Facebook posts, blog posts, podcasts, videos, or Facebook Lives, you can repurpose and reuse said content in several different ways. Today, I am going to share with you five secrets to re-purposing your content.

First of all let’s talk about what content repurposing is, just in case you are not sure.

Content repurposing is when you take existing content and you change it into a different or new format to use it to further promote or monetize your business.

Now for the five secrets to repurposing your content.

Secret #1 – Think outside the box. Just because you originally create a piece of content as a video does not mean that you can’t take the video and turn it into social media posts or Instagram stories. There are now apps that will cut your videos into pieces to make IG stories instead. One such app for iPhone is Trim and Cut Video Editor Pro.

Secret #2 – Blog Posts Multiplied. You can multiply your content by using one piece of content, such as a blog post, and repurposing it into the following:

a LinkedIn post
an Instagram post
a video of it by recording yourself reading the post
audio or podcast
an email newsletter

This is just a few of the possible ways you can repurpose your content.

Secret #3 – Facebook Lives Repurposed – Many of my clients regularly host Facebook lives. They then have me download those Facebook lives and strip the audio content from them and turn the audio into a podcast by adding an intro and outro. We also upload these videos to YouTube for another piece of content.

Secret #4 – Renew the Old – Many times, you have written a blog post or created a video years ago that you might think cannot be reused because it is outdated. This is a prime opportunity to renew the old, update the post or video with new and up-to-date information. Bring it back to life.

Secret #5 – Syndicate to Gain Traction – This is one area where I must admit I am weak, but I have done the research and know that it exists and can be taken advantage of easily. Syndication is about multiplying your content across the Internet. There are many sites that you can syndicate your content on, including:

There you have it. Multiple ways that you can repurpose content to get a better ROI (Return on Investment) for all of your content creation work. What are some ways that you have repurposed content lately? Share them with me in the comments below.

Need help repurposing content? Click here to set up a free consult with me today to see how I can help!

How to Build a Landing Page with OptimizePress

June 18, 2019 By Alyssa Avant Leave a Comment

In this video, I will teach you how to build a landing page or an opt-in page with OptimizePress from your WordPress dashboard. Once you’re logged into your worst WordPress dashboard, you will see over on the left the option for OptimizePress and you will want to click create a new page.

When you get into OptimizePress on this page, there are some options there. You can create from a blank page or you can use one of the templates available via OptimizePress. That is what I’d suggest that you do if you are you are new to OptimizePress. So if you look down here, these are the opt-in or landing pages where you would just be getting their email and their name or possibly just their email. And here are several different options as you can see, dependent upon what you are wanting, um, to capture.

And if you are wanting to invite them via a video or just text, you will choose your landing page based on those things. So, for example, we are going to do, I’m going to do this time that has the video just in case you were wanting to use the video. That way we can, I can show you that. So I’m just going to call this page test and we’ll have to check availability to make sure that page is available on my site. And it is. So I will click create page.

For step by step instructions watch the full video tutorial below:

Want to learn more about building a brand and other business topics?

Subscribe to Alyssa Avant and Company on YouTube to get notifications when new videos are available.
Leave a comment below and let me know what you struggle with when it comes to creating landing pages then share this post with others so that they can learn more. Simply click the social media sharing buttons below to impact some lives now!!
Have a topic you’d like me to cover? Click here and let me know! I’d love to hear from you!

Building a Brand with Leverage to Scale

June 3, 2019 By Alyssa Avant Leave a Comment

Around a year ago, I was privileged to be able to learn a marketing system that I am now utilizing on the daily. This system is known as Leverage to Scale. I am a Leverage to Scale Certified Virtual Professional. For the past year, I have implemented the Leverage to Scale marketing system for a handful of members. This involves repurposing content, creating social media posts, and building out email campaigns.

The first time I helped a Leverage to Scale member with their marketing resulted in an increase of 327% in monthly website visits after 5 weeks of starting.

What is Leverage to Scale?

A highly optimized done-for-you content marketing training system.

“Simply plug in your team and they’ll quickly learn how to think and act like an advanced internet marketer to maximize your brand exposure, generate a consistent flow of warm leads, and nurture your audience to convert.” – Amber Villhauer, Owner and Lead Strategist for NGNG Enterprises and creator of the Leverage to Scale System.

I am a virtual assistant, meaning I implement the Leverage to Scale system for members. Members purchase the training and give their team members (virtual assistant) access to their portal of the system.

Recently I was given the opportunity to interview one of our LTS members, the amazing Howie Kra, in a Facebook live about his experience with the LTS system. Recently Howie increased his Instagram followers by 143% as a result of using Leverage to Scale for two months.

Watch my interview with Howie below:

Here is part of it . . .

Transcript

Alyssa :

Today, my guest, Howie Kra, who is a member of Leverage to Scale is going to be sharing about his experience. But most importantly, he is going to be sharing his success and how he is doing with the system and how his show and community, which is HowieDoinIt that’s live every day on Facebook. Again, I’m Alyssa Avant, the certified virtual professional for the Leverage to Scale system and Howie is a Leverage to Scale member and he utilizes this system. I help him with implementation. I’m going to interview him today about his success. And first, we just want Howie to tell us a little bit about himself. Tell us a little bit about you Howie and your business.

Howie:

Sure. So, my full-time day job is in the health and wellness industry, which is CBD, everything that you and I do is completely separated. And a number of months ago, well, it’s actually been, I’ve been planning for the last few years. I do some public speaking and I’m trying to get on a TED stage later this year. I met up with Amber and I explained to her that I wanted to start to do something to build a brand around myself and one thing led to another and I really was starting out with you and working on strictly my speaker bio. And then I took out my phone one morning at the beach as a result of watching somebody else do sunrise every morning. And I put the Facebook live on and slowly over a course of the next few days, especially with the help of my good friend Glenn Marks, or better known as Whitey, I was onto something.

And as soon as I felt like I was onto something that people wanted to hear my message, I reached back out to Amber who then told me all about Leverage to Scale. And I said that sounds awesome. Since I have a full-time job and since I’m really busy and although I’d like to build my brand, I need help and therefore we started to build the website and all the content with it. There’s no way that I could handle doing all of that, putting in 60 to 70 hours at my day job. So I enlisted Leverage to Scale to help me build the brand.

Alyssa :

Right, exactly. Awesome. So that’s all we’ve been doing. And now today was episode 88?

If you are interested in Leverage to Scale head on over here to find out more!

Want to learn more about building a brand and other business topics?

Subscribe to Alyssa Avant and Company on Youtube to get notifications when new videos are available.
Leave a comment below and let me know what you struggle with when it comes to building your brand then share this post with others so that they can learn more about building their brand with Leverage to Scale. Simply click the social media sharing buttons below to impact some lives now!!
Have a topic you’d like me to cover? Click here and let me know! I’d love to hear from you!

Services to Provide as a Virtual Assistant

March 18, 2019 By Alyssa Avant Leave a Comment

When it comes to determining your offerings, you want to start by considering:

What do I enjoy doing? What are my skills?
What programs or software do I have experience using? What certificates or training have I received?
What skills or services are in demand?

Some of these questions you must answer from your experiences and training, while others you might have to spend some time researching.

To get you started brainstorming (and maybe even to surprise you a bit about what a virtual assistant can offer), I will provide you a list of twenty-five tasks that people often outsource to a virtual assistant.

Services to Provide as a Virtual Assistant

25 Services to Provide as a Virtual Assistant

Craigslist or other ad postings
Discussion board participation
Support ticket answering
Blog commenting
Blog publishing
Blog management
Social media setup, posting, and monitoring
Recruiting
Database building
Telemarketing
Project management
PowerPoint presentation preparation
Creating basic reports/spreadsheets
Minutes recording
Transcription
Hotel and flight booking
Calendar management
Research
File management
Receptionist duties
Follow up
Booking appointments
Setting up and maintaining autoresponders
Setting up and maintaining shopping carts
Email management/filtering

This is not an exhaustive list, but it is a very good place to start. There are freelance websites with literally thousands of people looking for a virtual assistant or someone just like you to do any of the twenty-five jobs listed above and more. One of the first steps, therefore, is for you to decide which of these tasks you want to do, that you have the skills to do, or which ones you can quickly learn and will enjoy doing.

Think Long-Term

As you determine the services that you will offer don’t forget to think long-term. Consider what you will enjoy doing most.

For long-term clients, I caution you to choose only those tasks that you will enjoy doing. It is perfectly all right to look for a short-term client doing one or more of these tasks to test if you will enjoy doing it, but I caution you to not take on a long-term position as a virtual assistant doing tasks that you are not 100 percent confident you will enjoy.

The wonderful part about being a virtual assistant is that you own your own business, you create your own schedule, and you have control of your time. Therefore, you don’t want to ever create a situation by taking on a client or tasks that you are miserable doing. Only offer tasks and skills that you can enjoy doing long-term.

Not sure where to start when it comes to starting your Virtual Assistant Business. Sign up for my FREE guide: 10 First Steps to Starting a Virtual Assistant Business.

5 Secrets to Repurposing Your Content

How to Build a Landing Page with OptimizePress

Building a Brand with Leverage to Scale

What is Leverage to Scale?

If you are interested in Leverage to Scale head on over here to find out more!

Services to Provide as a Virtual Assistant

25 Services to Provide as a Virtual Assistant

Business Basics

5 Secrets to Repurposing Your Content

Email Marketing

Leveraging High Quality Content to Gain Website Traffic

Social Media