Blog - Page 2 of 6 -

How to Streamline Your Social Media

November 15, 2017 By Alyssa Avant Leave a Comment

If you own a business, whether you are a full-time entrepreneur or you are balancing a J-O-B and a sideline business, either way, you are likely super busy and could use any time-saving tips that you can get. Am I right?

In my last post, I discussed streamlining your client onboarding process. In this post, we are going to talk about another area of business: where you can streamline it, saving you time, and maybe even saving you money!

Social media can be a beast at times.

There are so many different platforms that you can get involved in that it truly can take over your world if you let it. There are several ways that you can streamline your social media:

Narrow down the social media platforms that you use to a maximum of three. This will allow you to focus in on what is working and what isn’t so that you aren’t wasting your time. The best way to decide which platforms to be active on is to first determine which platforms your target market utilizes the most.
Determine how often you will post. Not every platform requires constant posting for you to see results from using the platform. There is a strategy to seeing results from each platform. Therefore, you need to determine the strategy that you will use and implement, and track your results. This way you know if posting three times a day is enough on Facebook or if you need to post twelve times per day on Twitter.
Organize your social media content. Getting the content that you want to share organized and easy to access is a huge step in the direction of streamlining your social media. Having content scattered throughout your devices and stored in a variety of places can make it difficult to wrangle it all in when you are trying to schedule posts.
Use a social media scheduling tool. It may go without saying, but manually scheduling out social media content is just not a timesaver, it is instead a time sucker. There are a variety of social media scheduling tools. I recently began using SmarterQueue. It truly makes social media scheduling so much easier. Get a free extended trial by using my link.

These are just a few things to consider in an effort to streamline your social media.

You can also set up systems for your business that can help to streamline social media as well. Click the image above to sign up for the free checklist.

How to Streamline Your Client Onboarding Process

November 6, 2017 By Alyssa Avant 1 Comment

Affiliate Disclaimer: This post contains affiliate links. I get commissions for purchases made through links in this post. Although you won’t pay any more for any purchases you make, the commissions will enable me to continue to provide free content to readers.

As a technical virtual assistant, I see behind the scenes of many people’s businesses. No matter what the offer is, if you are offering a service, whether it be a class, a coaching program, or a WordPress website design, you will have to have a client onboarding process.

You will want the process of getting information to your newest clients to be smooth, easy, and most of all automated, if possible so that you don’t forget a single step. You will want to start creating and streamlining your client onboarding process by making a checklist of each step needed. Take a client from a brand new client to an engaged client with all the information that they need to start your class, communicate and engage in your coaching program, get their site design started, or whatever the offer is in your business.

Using my business as an example, once a lead has made the decision to become a client of mine, I work through the following simple checklist:

Send the new client a welcome email.
Send the client an agreement via HelloSign.
Ask them to fill out my new client form.
Send the client an invoice via Freshbooks.
Invite the client to a Dropbox folder.

Inside the welcome email, I explain to the client all the pieces above that they will be receiving. I also tell them what to expect from our agreement.

One of the most important things to consider when you are creating your onboarding process is to try to answer any of the client’s questions by anticipating them before they ask. Remember, you want the process to be as smooth as possible.

Some additional tips for streamlining this process are to use various tools. These tools can help save time and automate the process.

The first tool I recommend, if you are a Gmail user, is to use the canned responses lab that is available to you. This stores template emails so that you do not have to type them over and over or even copy and paste because they are right there for you.

The second tool that I recommend is the e-signature tool that I recommend and use, which is called HelloSign. This program also allows you to store templates if you use the paid version, but the free version works great as well.

For forms, I use the program called Cognito forms which I embed right into my website. This is another program that has a free option and is very simple to use.

Finally, I use Freshbooks for invoicing and Dropbox for file storage and sharing. I simply create a new folder for each client and share it with them.

The more that you can streamline the client intake process, no matter what your business is, the better. This will save you a ton of time and stress.

Wondering what other tools you might use to help streamline your business? I have a free download of 30+ Tools to be More Productive in your Business.Click here to get it now!

Leveraging High Quality Content to Gain Website Traffic

October 30, 2017 By Alyssa Avant Leave a Comment

It’s time to demystify getting website traffic. The reality is, it’s not as hard as you think. It does take work, but it’s not difficult to work. How do you drive traffic to your website consistently? Here are several proven traffic sources and methods to help you consistently bring people to your website.

A Content-Filled Newsletter

You’ve probably heard the expression “the money is in the list.” This is SO true. Website owners who put off building their list until sometime “later” are majorly missing out.

The time to start building your list is now.

The attitude you should take with your newsletter is to build your following or audience. The attitude shouldn’t be one of trying to SELL them.

A 90% content to 10% sales ratio is about the maximum amount of selling you should do.

Remember: The goal is to build an audience over the long run, not to try and make as many short-term sales as possible while burning out your audience.

Leverage High-Quality Content

High-quality content is what will bring you the most traffic over time. To build a business successfully means to have high-quality content that people want to come back to and send to their friends.

What are the best ways to leverage high-quality content?

The most obvious way is to put it on your own website. You should have more high-quality content on your own site than any other site.

Another way to leverage high-quality content is to have your content published on other people’s websites. One great way to do this is to guest post on other blogs.

What does this mean? Basically, you write a piece of content exclusively for someone else’s blog or website. The article is highly informative and really hooks others in. At the bottom of the article is a link pointing back to your site.

There are many places you can publish your content. These include article directories, other people’s blogs, which is known as guest blogging and more. The bottom line is to really get your content out there to as many people as possible.

Explore Other Methods of Traffic

Try publishing a YouTube video and see what happens. Start a Twitter or Facebook page and see how your audience responds.

Once you start getting decent traffic from your website, expand out to other methods of gaining traffic.

Chances are, only a couple methods will really work for you. But if you don’t try it out, how will you know?

Interviewing Other Experts

One great way to gain both traffic and credibility for your website is to interview other experts on the topics they’re known for.

This does two things: First, it provides high-quality content for your own readers and subscribers; and second, it also links your site with the person you’re interviewing.

The person you interviewed will often post a link to the interview on their own website. Even if they don’t, you’ll still get massive credit in your industry and in the eyes of search engines for interviewing those experts.

If you interview 10 experts, you will almost certainly get at least 5 backlinks back, resulting in both increased rankings and a lot of traffic.

There are many ways to drive traffic to your website. The most important thing is that you’re implementing something today. If you take action, you will always see results. Select the one that appeals the most to you and put it into action now. Gauge the results, then take the next action from there.

Need help utilizing high quality content in your newsletter. Let me help you!

Important Pieces of WordPress to Update

October 23, 2017 By Alyssa Avant 2 Comments

Many business owners do not realize that when you have a website designed in WordPress that there are some maintenance issues that you have to deal with on a regular basis. As long as you keep these pieces of your site up to date you should see no issues. You can easily do these WordPress updates yourself if you know what is necessary to do so.

There are a few important pieces of WordPress that must be updated. Usually WordPress, in all its greatness, alerts you of these pieces. Popular updates which WordPress alerts you of on a regular basis are plugin updates, theme updates, and WordPress installation updates.

You can easily follow the prompts to make these updates. It is really simple.

Watch the following screencast, where I will show you how to make a couple quick and easy WordPress updates.

You will want to check the top of your dashboard regularly for two possibilities for updates. They are the theme updates and the updates to WordPress. Both will have a banner and an opportunity to update. The plugin updates can be found on the left side.

In the event you have updates to all three at once, you will need to update them in a specific order so you do not break your site.

FIRST, the Theme needs to be updated. Click on the “update now” and on the next page “Click here to complete the upgrade.”

SECOND, are the Plugins you will want to update. Click on “Plugins” on the left and you will see yellow banners for the ones that need updating. Click “update now” on each banner and when they are updated there will be a green updated banner.

THIRD is the WordPress update. If you are updating WordPress you will want to run a backup on your site. You can install a plugin, such as BackWPup, in order to back up your site first.

This is a simple but important process to keep your website up to date. If you need help with this contact me here.

« Previous Page

How to Streamline Your Client Onboarding Process

Using my business as an example, once a lead has made the decision to become a client of mine, I work through the following simple checklist:

Some additional tips for streamlining this process are to use various tools. These tools can help save time and automate the process.

Leveraging High Quality Content to Gain Website Traffic

Important Pieces of WordPress to Update

Watch the following screencast, where I will show you how to make a couple quick and easy WordPress updates.

In the event you have updates to all three at once, you will need to update them in a specific order so you do not break your site.

Business Basics

What Will Help You Set and Achieve Your Goals

Social Media

Websites

Why Your Website Needs an Up to Date Blog