Business Basics Archives -

Building a Brand with Leverage to Scale

June 3, 2019 By Alyssa Avant Leave a Comment

Around a year ago, I was privileged to be able to learn a marketing system that I am now utilizing on the daily. This system is known as Leverage to Scale. I am a Leverage to Scale Certified Virtual Professional. For the past year, I have implemented the Leverage to Scale marketing system for a handful of members. This involves repurposing content, creating social media posts, and building out email campaigns.

The first time I helped a Leverage to Scale member with their marketing resulted in an increase of 327% in monthly website visits after 5 weeks of starting.

What is Leverage to Scale?

A highly optimized done-for-you content marketing training system.

“Simply plug in your team and they’ll quickly learn how to think and act like an advanced internet marketer to maximize your brand exposure, generate a consistent flow of warm leads, and nurture your audience to convert.” – Amber Villhauer, Owner and Lead Strategist for NGNG Enterprises and creator of the Leverage to Scale System.

I am a virtual assistant, meaning I implement the Leverage to Scale system for members. Members purchase the training and give their team members (virtual assistant) access to their portal of the system.

Recently I was given the opportunity to interview one of our LTS members, the amazing Howie Kra, in a Facebook live about his experience with the LTS system. Recently Howie increased his Instagram followers by 143% as a result of using Leverage to Scale for two months.

Watch my interview with Howie below:

Here is part of it . . .

Transcript

Alyssa :

Today, my guest, Howie Kra, who is a member of Leverage to Scale is going to be sharing about his experience. But most importantly, he is going to be sharing his success and how he is doing with the system and how his show and community, which is HowieDoinIt that’s live every day on Facebook. Again, I’m Alyssa Avant, the certified virtual professional for the Leverage to Scale system and Howie is a Leverage to Scale member and he utilizes this system. I help him with implementation. I’m going to interview him today about his success. And first, we just want Howie to tell us a little bit about himself. Tell us a little bit about you Howie and your business.

Howie:

Sure. So, my full-time day job is in the health and wellness industry, which is CBD, everything that you and I do is completely separated. And a number of months ago, well, it’s actually been, I’ve been planning for the last few years. I do some public speaking and I’m trying to get on a TED stage later this year. I met up with Amber and I explained to her that I wanted to start to do something to build a brand around myself and one thing led to another and I really was starting out with you and working on strictly my speaker bio. And then I took out my phone one morning at the beach as a result of watching somebody else do sunrise every morning. And I put the Facebook live on and slowly over a course of the next few days, especially with the help of my good friend Glenn Marks, or better known as Whitey, I was onto something.

And as soon as I felt like I was onto something that people wanted to hear my message, I reached back out to Amber who then told me all about Leverage to Scale. And I said that sounds awesome. Since I have a full-time job and since I’m really busy and although I’d like to build my brand, I need help and therefore we started to build the website and all the content with it. There’s no way that I could handle doing all of that, putting in 60 to 70 hours at my day job. So I enlisted Leverage to Scale to help me build the brand.

Alyssa :

Right, exactly. Awesome. So that’s all we’ve been doing. And now today was episode 88?

If you are interested in Leverage to Scale head on over here to find out more!

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How to Track Goals

January 1, 2019 By Alyssa Avant 2 Comments

Today, We are going to be talking about how you should track your goals. In the previous posts I’ve had come out in the past few weeks we’ve been talking about goals the entire time. I absolutely depend on goal setting in my life and business. It helps me to feel like I have made the achievements I want to make and tracking helps me to know if I am on track to do so.

I want to share with you a few of the ways that I track my goal setting and my accomplishments, the tactics, the actions, the steps that you will take to accomplish your goals. This will help you to see where you are each week.

Here are some of the ways to track your goals:

Write them down! I am always surprised when I talk with someone and they say that they have goals, but they cannot even verbalize them.
Put them in a place where you can see them on a regular basis. In the past, I have used a whiteboard to write my goals on, but I have also used some paper and used scrapbook paper to make it look pretty so I could display it on the wall near my desk.
Share them with other people. This will give you a sense of accountability. Whether it be your spouse, a mastermind group or accountability group. Having someone to help hold you accountable will spur you on to achieve more of your goals. They can check in with you on a regular basis and you with them.

Would you rather listen to this post? Click Here for the Audio Version:

Check out my other posts on the topic of goal setting:

What Will Help You Set and Achieve Your Goals

Types of Goals to Set

Why You Should NOT Set Yearly Goals

AlyssaAvantandCompany.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Are you a goal setter? Want to be a goal setter? I would love for you to download this FREE Gift – – the Goal Getter Jumpstart Kit, which will guide you through my Goal setting series that will be going live each Monday in December on my all new Youtube channel.

Send me my kit!

Why You Should NOT Set Yearly Goals

December 22, 2018 By Alyssa Avant Leave a Comment

Today we are going to talk about the topic why you shouldn’t set yearly goals. You’re probably wondering, “so you’re not supposed to set yearly goals?” Actually, you are supposed to set goals you’re just not supposed to set yearly goals and the reason that I say this is from a concept that I learned in the past year that has truly changed the way I go about goal setting, planning and getting things done. That concept is the concept of setting 12-week goals.

You may have heard of the book The 12 Week Year by Brian P. Moran. This book has really helped me to break down my goals into more manageable chunks and to absolutely accomplish more of them. That is why I say, “don’t set yearly goals.” Instead, set 12-week goals. If you think about it, that gives you 4 more changes each year to achieve your goals. Who wouldn’t want more chances to achieve their goals, right?

Would you rather listen to this post? Click here for the audio version:

So, let's talk about why you shouldn't set yearly goals and what you should do instead. Here are some reasons why you don't want to set yearly goals.

Reason #1 - You're going to procrastinate.

Reason #2 - Setting a larger yearly goal will make you overwhelmed.

Reason #3 - You're going to lose steam.

That is why you should set your goals in small increments, such as the 12 weeks. Set those manageable goals in a shorter amount of time. You will see momentum increase in your life and your business as you set goals that are more manageable.

The 12 weeks will help you to forward with manageable goals but also strategic goals because they will be broken down into a specific plan of attack, which is what you will learn to do by setting a 12-week goal versus a long-term yearly goal. I hope that this helps you to understand exactly why you should not set yearly goals in your life and business and why you should break them down into more manageable chunks such as setting 12-week goals.

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Types of Goals to Set

December 12, 2018 By Alyssa Avant 1 Comment

Today, we are going to be talking about what types of goals you should set. I know that this is a topic that likely most everyone has an opinion on, but as a longtime business owner, I wanted to share with you the types of goals I currently set in my business and life. I have always felt that it is important to set goals in my business. However, when you are a business owner especially if you are like me and work from home many times your life and your business sort of mesh together.

When you begin to set goals you want to think about goals in both areas, your life, and business, but if you are like me these two areas will mesh together. There are three areas that I choose and I recommend that you choose to set goals in and then, of course, there are other areas that you could consider as well.

Want to watch a video version of this post? I’ve got you covered!

We are going to focus on those top three areas that I recommend you set goals in as a business owner.

Area #1 – Financially – A monetary goal for your business. I believe that without a target you don’t know what you are striving towards.

Area #2 – Personal Development – This might include reading books, listening to podcasts, taking courses, joining coaching programs, or attending events.

Area #3 – Spiritual – Goals to help me grow in my relationship with Christ and how I will be sure to make God apart of the business. Prayer goals, Bible reading goals, or time spent with God.

Two extra goal areas that can be interchangeable with these areas. These include:

Relationships – Relationships with those in your life.

Physical Fitness – Goals for your health and weight.

These areas can be exchanged for the top 3 areas if these apply to you and your life and business better.

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Building a Brand with Leverage to Scale

What is Leverage to Scale?

If you are interested in Leverage to Scale head on over here to find out more!

How to Track Goals

Here are some of the ways to track your goals:

Check out my other posts on the topic of goal setting:

Why You Should NOT Set Yearly Goals

Types of Goals to Set

We are going to focus on those top three areas that I recommend you set goals in as a business owner.

Two extra goal areas that can be interchangeable with these areas. These include:

Business Basics

Building a Brand with Leverage to Scale

Email Marketing

Leveraging High Quality Content to Gain Website Traffic

Social Media