Programs and Tools Archives -

Are you needing to grow your email list by giving away something of value for free, often referred to as a freebie or lead magnet? Then you will need a landing page.

In order to create a landing page that will convert your visitors to subscribers, you will need to secure the tools necessary to make this happen. There are a couple of tools needed to make this process work smoothly and automatically behind the scenes, without much effort from you. You set it up once and then allow it to work for you. It will automatically deliver your freebie or lead magnet no matter the day or time.

The first tool you will need is a landing page program. While you can create landing pages in WordPress if you have a theme that offers a landing page template, there are other programs that do the job much better. My favorite landing page program is Instapage. Instapage offers a drag and drop system that truly simplifies the process of setting up a landing page, as well as layouts that are already proven to convert.

The second tool that you will need is an email autoresponder. While there are a variety of options out there, including Mailchimp, Aweber, and ConvertKit, my favorite is ActiveCampaign. That is because ActiveCampaign does not just deliver your freebie or lead magnet to your subscribers. It does so much more as well, which will help you to grow your list and business.

Finally, you will need promotional tools. You might choose to run a Facebook ad, promote your freebie across social media platforms, or develop blog posts that you can use to promote it. There are plenty of low-cost ways to promote your freebie or lead magnet and begin growing your list.

These three basic tools are all you need to create a landing page that converts to new subscribers.

Start with a compelling freebie or lead magnet, build an enticing landing page, and watch your subscriber list grow.

If you need help with any of these things contact me to learn how I can help you!

Recently, I helped a fellow business owner set up Leadpages’ Leadboxes on her website. It reminded me of just how awesome Leadpages is, and I thought I would share that here on my blog. If you are looking to grow your email list, sell a product, or host a teleseminar or webinar, Leadpages is the perfect tool, including their Leadboxes feature.

In this case, Amy was looking to offer what we often refer to as lead magnets on her site, embedded into blog posts that she has already written. This will allow her to discover what her readers are most interested in and grow her email list at the same time.

Amy had everything set and ready to go. Leadpages and Leadboxes were created and promotional images were on her site. However, as often happens, she was stuck on the integration of Leadboxes into her website.

You see, creating Leadboxes themselves is pretty self-explanatory. It has drag or drop elements that you simply put together to create the Leadbox exactly how you want it to look, complete with your brand colors and everything.

As I mentioned, the process of setting up your Leadbox itself is simple. Just replace the information in the template with your own information.

Once your form is created it will look something like this one that Amy created:

What gets a little tricky about Leadbox is actually integrating it with your email autoresponder and then embedding it on your website. This is when you’ll want to click publish at the top of the screen.

Leadpages will then give you publishing options as seen below:

Amy chose the “button” option from choose link type. She then copied and pasted the html code into the text area of her blog post. The following is what shows up in her post:

Readers would click the “click here to download” button and the pop-up box as we talked about above would pop up. The reader would be able to sign up for the lead magnet.

Do you use Leadpages? Do you offer lead magnets on your website?

Maybe you need help with these services. If you need assistance, contact me for help!

Tools Needed to Create a Landing Page

These three basic tools are all you need to create a landing page that converts to new subscribers.

Why and How to Use Leadpages’ Leadbox Feature

Do you use Leadpages? Do you offer lead magnets on your website?