Social Media Archives -

How to Optimize LinkedIn to Get More Clients

November 14, 2018 By Alyssa Avant Leave a Comment

One of the reasons that I love LinkedIn as a social media platform so much is that it is the perfect social media platform for optimizing to get more clients. You may be wondering why I think so. Here’s why:

LinkedIn is more career-oriented, less cluttered and is a platform where you can truly get noticed. There are several things that you need in order to optimize LinkedIn and make it work for you. These three things include:

and awesome LinkedIn profile.
utilizing SEO on your profile.
using networking.

There are several things that will help you to make your LinkedIn profile awesome. These things are filling out your profile entirely, creating a winning summary and getting recommendations from others.

A winning summary will include several sections that you will want to share about yourself on your LinkedIn profile. These areas include Who I Am, What I Do, a List of my Skills, a link to my website.

You can do a quick search on LinkedIn to see what the top profiles of others in your career look like. For example, the top virtual assistant profiles can be found here: https://www.linkedin.com/title/virtual-assistant

Once you do this you will want to begin networking by first making connections. You can do a quick search in LinkedIn of those in your target market and asking them to connect. Once you have made those connections you will want to give and request recommendations. Recommendations are perfect social proof right on your LinkedIn profile to others that you are an expert in your field.

Another way to get networking is to join groups in your target market. Browse the groups and also look at which groups others in your field are a part of and join those. Once you are in the groups you will want to share information that will position you as an expert.

If you would like to learn more about optimizing your LinkedIn profile I would like to invite you to join the 7 Day LinkedIn Challenge. You can join at any time and work through it at your own pace.

How to Streamline Your Social Media

November 15, 2017 By Alyssa Avant

If you own a business, whether you are a full-time entrepreneur or you are balancing a J-O-B and a sideline business, either way, you are likely super busy and could use any time-saving tips that you can get. Am I right?

In my last post, I discussed streamlining your client onboarding process. In this post, we are going to talk about another area of business: where you can streamline it, saving you time, and maybe even saving you money!

Social media can be a beast at times.

There are so many different platforms that you can get involved in that it truly can take over your world if you let it. There are several ways that you can streamline your social media:

Narrow down the social media platforms that you use to a maximum of three. This will allow you to focus in on what is working and what isn’t so that you aren’t wasting your time. The best way to decide which platforms to be active on is to first determine which platforms your target market utilizes the most.
Determine how often you will post. Not every platform requires constant posting for you to see results from using the platform. There is a strategy to seeing results from each platform. Therefore, you need to determine the strategy that you will use and implement, and track your results. This way you know if posting three times a day is enough on Facebook or if you need to post twelve times per day on Twitter.
Organize your social media content. Getting the content that you want to share organized and easy to access is a huge step in the direction of streamlining your social media. Having content scattered throughout your devices and stored in a variety of places can make it difficult to wrangle it all in when you are trying to schedule posts.
Use a social media scheduling tool. It may go without saying, but manually scheduling out social media content is just not a timesaver, it is instead a time sucker. There are a variety of social media scheduling tools. I recently began using SmarterQueue. It truly makes social media scheduling so much easier. Get a free extended trial by using my link.

These are just a few things to consider in an effort to streamline your social media.

You can also set up systems for your business that can help to streamline social media as well. Click the image above to sign up for the free checklist.

Social Media is Key for the Work at Home Entrepreneur

June 7, 2017 By Alyssa Avant Leave a Comment

When I first came online to “do” business, social media was small and quiet. Not nearly the robust powerhouse that we know now. But one thing I learned quickly about social media as it grew was that it was a must for a work-at-home entrepreneur like myself to be involved with. There are many reasons why you should as well. For many work at homers it has been dubbed as the Internet’s water cooler. It is surely a way in which we can connect and where relationships can form.

For me, social media is key to several important aspects of the work-at-home business, including:

Relationships – Twitter, Facebook, LinkedIn, and other social media platforms allow us to establish relationships like never before. With just the click of a mouse we are able to make contact with, get to know, and start up a conversation with a complete stranger who could in turn become a joint venture partner, a client, a mentor, or even a friend.

All of the above has happened for me in the last few years of “doing business” online and utilizing the amazing avenue of social media. I have met friends, forged joint venture relationships, followed and learned from mentors and worked for clients in almost every state in the nation and some other countries as well.

Finding Your Audience – With the many groups, associations, forums, lists, and more that categorize people by their interests, age, social status, and more the opportunity is there like never before to tap into a number of “databases” if you will of people with among whom you can find the audience that you’re looking to serve.

This is how social media allows for the entrepreneur to instantly connect with his or her audience and quickly begin networking with those they wish to serve.

Communication – Before doing business with social media one would have to jump through many more hoops to establish a connection with someone in order to enter into a conversation with that person. I shudder at the thought of “cold calling” and “lead purchasing” though they have merit and value in business, maybe even in today’s marketplace. I, for one, am grateful for the invention of social media which allows for communication with my potential audience and my leads without such grueling tasks.

Establishing Yourself as An Expert – Of all the mentioned benefits, this is likely the greatest of all. Social media gives the entrepreneur equal footing and a platform from which to speak. This allows for you to create a name for yourself as well as establish yourself as an expert in your chosen field much faster than ever before. This is why it is important for the entrepreneur to begin to share their message, loud and clear with anyone who will listen.

I encourage you to use the tools and benefits that social media brings to the table for the work-at-home entrepreneur. You will be glad you did.

In addition, I know that social media, and staying involved in it, can sometimes be a daunting task. That is why I had to develop a social media system for myself in order to stay on track. If you’re curious what is involved in my system, why not download my FREE Ultimate Social Media Systems Checklist.

Business Basics

Building a Brand with Leverage to Scale

Email Marketing

Leveraging High Quality Content to Gain Website Traffic

Social Media