Benefits of Outsourcing Social Media to a VA
You have a message and a passion. You know you need to get it “out there.” Social media is one of the easiest free ways to do that these days.
Whether you have a book, podcast, blog, or YouTube channel, it is almost essential to have a social media presence as well. This helps legitimize your business or ministry and gives your followers a personal connection to you.
But managing this presence can feel like a full-time job… that you weren’t called to.
Here is where the right virtual assistant (VA) comes in. The big-picture benefits of outsourcing your social media to a VA are the freedom to focus your energy, a consistent online presence, and, best of all, leaving the technical details to someone else.
Freedom to Focus on Your Calling
You craft a message. You pray over what your target audience needs to hear exactly – what they need help with. You thoughtfully gather your expertise, your life experience, and your passion into something valuable and well-organized.
This is what you were called to, right?
Then it comes to life in a book, a podcast, or a resource. It is a beautiful thing, and worth all the hard work.
When it is time to start putting the word out on social media, it can quickly become overwhelming to make sure you have good pictures and graphics, come up with something to say every day, think of creative ways to share, and let’s not even mention the behind-the-scenes tech involved in doing it all well.
This is a completely different energy than crafting your message in the first place, and can take the wind right out of your sails.
The right virtual assistant can take over the social media ropes (essential but tedious work), curating the best parts of your message and resources to share with the world.
Leaving you to sail on in your calling, with the wind at your back.
Consistent Online Presence
When this process gets going, and a good VA is managing your social media, your online presence will become more consistent. You might forget to post for a month, but your VA won’t – that’s their job! The algorithms then reward consistency by showing your content to more people as time goes on.
You also want your business or ministry to be seen as something currently active and available to those who need what you offer. Whether we like it or not, a social media presence is often what people check to see if you are legitimate.
And they love it when they can personally connect with you. These platforms allow for those connections.
Leave the Tech to an Expert
For many, this is the best part of hiring a VA as your social media manager: not having to deal with the tech side of designing graphics, editing photos, scheduling posts, clicking all the right settings, etc.
Leave the tech to us! Most virtual assistants are detail-oriented problem solvers. We don’t mind diving into the weeds to figure out what changed on Facebook this week, or learn a new scheduling tool, or gather up all the content and links needed to craft 6 different posts each week. We learn the ropes, so you don’t have to.
Because you weren’t called to stress about technical details – you were called to share your message. Hiring a VA may just save your sanity.
When a VA is managing your social media, your online presence is consistent, and the tech is out of your hands. Then you are free to focus your energy on your calling.
Your message, your story, your knowledge – someone out there needs it, and social media can get it to them.
Reach out to Alyssa Avant & Company about hiring a VA to manage your social media.
