If you’ve ever stared at the “Categories” and “Tags” boxes in WordPress and wondered which one to click—or if it even matters—you’re not alone. Many bloggers find these features confusing at first. But using them well can make your website easier to navigate and help new readers (and listeners!) find your content more easily through…
As a writer, speaker, or podcaster sharing messages that matter, you want your words to reach people easily—whether a friend is texting the link in a group chat, someone is pinning it on Pinterest, or it pops up in a Google search for encouragement on tough days. Here’s the reality: even small things like the…
Your title is your first impression—make it count! In a world where Christian authors, podcasters, and speakers are competing with endless scrolls and notifications, a strong title is often the only chance you have to stop someone long enough to click. It’s the front door to your message. A great title sparks curiosity, promises value,…
If you’ve been blogging for a while, chances are you have some older posts buried deep in your archives—posts that still have great content but aren’t getting the attention they once did. Search engines love fresh and relevant content, and readers appreciate posts that feel up-to-date. Giving your older posts a quick refresh can make…
If you’re writing blog posts as an author, speaker, or podcaster, you want people to actually find—and read—your words. But here’s the thing: even the small details of your blog setup can make a big difference. One of those details? Your slug. A slug is the part of your blog post link that comes after…
Ever write a blog post you were excited about…only to hear crickets? You poured your heart into it. Hit publish. Shared it around. And then—nothing. One of the most common reasons this happens? You skipped one simple but powerful step: Googling your idea first. Here’s why it matters. As Christian communicators—whether you’re an author, speaker,…