One of the steps in this process that helps you to build the relationship with your community that is needed in order to convert visitors to clients or customers is the process of building your list. When someone opts in to your list they are giving you permission to send information straight to their inbox and to communicate with them on a regular basis.
The idea is that you generate the interest of your potential clients, customers, or your readers through offers. You begin with a free offer or freebie, which is something of value that you give away for free. This could be a checklist, an e-book, a special report, an e-course, or a free audio. There are endless options here. You will notice several “freebies” here on my website.
In order to receive the “freebie,” a person must give you their name and email address in “exchange” for the freebie. This puts them on your list and enters them into your autoresponder to receive more information from you in the future. The more information that they receive from you and the better they get to know you, the more likely they are to purchase from you in the future.
This is why building a list is so important. Another reason is that in order to generate sales in your business, you will need to get your product or service in front of as many eyes as possible. Every person on your list represents a set of eyes.
Without the power of a list, you don’t have much chance to get your product or service out there. The reality is even if you slap your product or service up on your website with the most brilliant and most professional sales page and sales copy ever, if there is no one that knows you, likes you, and trusts you to read it you don’t really have much chance to sell your product or service.
A person that is on your list and receives communication from you on a regular basis is more likely to purchase from you than someone who only randomly lands on your website.
The reality is the power, and often times the “money,” is in the list.
Do everything you can to build your list today and every day in your business. It is never too late.
One of the important pieces of building your list is having a high-converting landing page.
Need freebie / lead magnet ideas? Download my list of 20 Freebie / Lead Magnet Ideas