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Leveraging High Quality Content to Gain Website Traffic

October 30, 2017 By Alyssa Avant Leave a Comment

It’s time to demystify getting website traffic. The reality is, it’s not as hard as you think. It does take work, but it’s not difficult to work. How do you drive traffic to your website consistently? Here are several proven traffic sources and methods to help you consistently bring people to your website.

A Content-Filled Newsletter

You’ve probably heard the expression “the money is in the list.” This is SO true. Website owners who put off building their list until sometime “later” are majorly missing out.

The time to start building your list is now.

The attitude you should take with your newsletter is to build your following or audience. The attitude shouldn’t be one of trying to SELL them.

A 90% content to 10% sales ratio is about the maximum amount of selling you should do.

Remember: The goal is to build an audience over the long run, not to try and make as many short-term sales as possible while burning out your audience.

Leverage High-Quality Content

High-quality content is what will bring you the most traffic over time. To build a business successfully means to have high-quality content that people want to come back to and send to their friends.

What are the best ways to leverage high-quality content?

The most obvious way is to put it on your own website. You should have more high-quality content on your own site than any other site.

Another way to leverage high-quality content is to have your content published on other people’s websites. One great way to do this is to guest post on other blogs.

What does this mean? Basically, you write a piece of content exclusively for someone else’s blog or website. The article is highly informative and really hooks others in. At the bottom of the article is a link pointing back to your site.

There are many places you can publish your content. These include article directories, other people’s blogs, which is known as guest blogging and more. The bottom line is to really get your content out there to as many people as possible.

Explore Other Methods of Traffic

Try publishing a YouTube video and see what happens. Start a Twitter or Facebook page and see how your audience responds.

Once you start getting decent traffic from your website, expand out to other methods of gaining traffic.

Chances are, only a couple methods will really work for you. But if you don’t try it out, how will you know?

Interviewing Other Experts

One great way to gain both traffic and credibility for your website is to interview other experts on the topics they’re known for.

This does two things: First, it provides high-quality content for your own readers and subscribers; and second, it also links your site with the person you’re interviewing.

The person you interviewed will often post a link to the interview on their own website. Even if they don’t, you’ll still get massive credit in your industry and in the eyes of search engines for interviewing those experts.

If you interview 10 experts, you will almost certainly get at least 5 backlinks back, resulting in both increased rankings and a lot of traffic.

There are many ways to drive traffic to your website. The most important thing is that you’re implementing something today. If you take action, you will always see results. Select the one that appeals the most to you and put it into action now. Gauge the results, then take the next action from there.

Need help utilizing high quality content in your newsletter. Let me help you!

Autoresponders and Why Your Business Needs Them

April 24, 2017 By Alyssa Avant Leave a Comment

I’ve had people ask me, “What is an autoresponder?” Simply put, an autoresponder is a email system that automatically sends out email messages for you. It can be programmed ahead of time to send out messages when someone opts in to your newsletter or ecourse, or when you want to set it up to send out your newsletters over time so that you don’t have to go in and send out the message that given day. Because of the magic of the autoresponder, you are able to preschedule your messages for as far ahead as you’d like, saving you time.

This post contains affiliate links that do give me a small commission if purchased from.

Autoresponders are great to use for:

delivering a newsletter
delivering an e-course
getting information out about your upcoming webinar
delivering an information product
following up with a client a specific number of days after your meeting

Autoresponders work their magic while you work yours doing something else. Many years ago I would not have suggested an autoresponder or even known how to explain to you what one was, but now I use them successfully in my business and therefore realize their importance. I would encourage you to give them a try in your business as well. They can allow you to do so much without having to put forth a lot of effort or work multiple times.

An autoresponder is one way to work once and reap the benefits of that work again and again. Create one set of messages and use them to email to subscribers for years to come, without having to go back into your email system weekly to mail something out to your readers.

Having an autoresponder work in your business allows you to set it up once and benefit from it hundreds, even thousands of times.

So, what options are there for autoresponders to use in your business? My favorite autoresponder / email management system is Active Campaign, hands down. I love its features, its ease of use, and the cost as well. It’s affordable and does everything I need it to do in my business.

There are other options out there as well, several include Aweber, Mailchimp, and ConvertKit. An important part of any business is communication with your clients or potential clients, as well as building a list of those. An autoresponder can help you to do this, get signed up with one today. Don’t hesitate; they really aren’t as scary as they sound.

The first step in getting an autoresponder going is giving away a free offer, something of value for free in exchange for a name and email address. You do this by creating a landing page. If you’re not sure what a landing page is or how to create one, contact me to see how I can help you!

Growing Your Business Via a Newsletter and Email Marketing

April 17, 2017 By Alyssa Avant Leave a Comment

Having a great newsletter can increase your business by as much as 5 fold – Or more if you do it right! In fact, a newsletter is one of the most crucial tools in business, yet many beginning marketers miss out on it. Why is a newsletter, along with an autoresponder service, so crucial and how can you start your own? Here’s the inside scoop.

Why a Newsletter is So Important

A newsletter is crucial because most people aren’t willing to pull out their credit card the first time they hear about someone.

Instead, they prefer to get to know you and your content bit by bit over time. As they get to know you and realize you’re the real deal and that you can help them, then that’s when they’ll be willing to pull out their credit cards and make a purchase.

To build this trust, you need to build a connection over time. A newsletter allows you to stay in touch with people even after they’ve left your site.

Getting Started With a Newsletter

The first step is to get an autoresponder service. There are many services, such as ActiveCampaign or Mailchimp to choose from. If you have a shopping cart system, that may have a built-in autoresponder as well.

Once you have your autoresponder set up, the next step is to get people to sign up for your newsletter.

The best way to do that is to have your newsletter on the front page of your website. Clearly tell your readers what they’ll get by signing up to your newsletter. Then ask them firmly and powerfully to join your newsletter. A surefire way to have them sign up is to offer something of value for free in exchange for their name and email address. This is known as a “freebie” or “free offer” and it should be delivered immediately via your autoresponder.

Consistency

It’s important that you have a set consistency to which you send your emails. In general, anywhere from once a week to once a month is a good consistency.

If you send your emails more than once a week, people may start to think it’s spam. If you send your emails less than once a month, people will forget about you.

Once you pick a consistency, stick with it so that people know what to expect from your website.

Building a Relationship

A lot of newsletter writers spend a lot of time on their headline. Because that’s what gets emails opened after all. Right?

Wrong. Your real headline is in the “from” column. People look at who the email is from more than the subject when they’re deciding whether or not to open an email.

Your goal is to build a relationship with your readers so that they know when they get an email from you that they’re in for a treat.

It’s going to be interesting, informative, and useful. You’re not going to spam them.

If you build a relationship with them like that, then your emails will get opened – Almost every time.

Again, having a good newsletter can increase your business by many folds. Start by creating your autoresponder and getting signups. Then, pick a mailing consistency and start to build a relationship of trust with your readers.

In order to market your free offer and newsletter, you need a landing page. Not sure what that entails. . . schedule a FREE Consult with me to learn more.

How to Make Your Mailing List Work for You

April 10, 2017 By Alyssa Avant 1 Comment

As you know, the value of your list is powerful. We’ve recently discussed the importance of building a list. In order to truly utilize the power that is available to you through your list, you must first know and understand how to make your list work for you.

There are a variety of ways to achieve this, including:

#1 Being consistent. There’s a reason I put this first. It is the most crucial way to build relationships with your potential clients and customers. Think about the current relationships in your life. If you didn’t consistently, which means on a regular basis, communicate with those people then you wouldn’t have much of a relationship with them, now would you? The same is true for those on your list.

They aren’t going to get to know you, or even know who you are at all for that matter, if you don’t consistently communicate with them. Decide when you’re going to send your emails, newsletters, or ezines and do so consistently.

#2 Providing valuable information. Another way to make your mailing list work for you is to provide valuable content and information to your readers. This begins before they even opt in to your list through your free offer.

You want your free offer to be something of high value and provide great content for your readers so that they will be eager to receive more from you. This way, when they get the follow-up emails you send or your weekly newsletters they will be excited to open them.

#3 Utilizing your autoresponders. Your mailing list can work for you even when you’re not working. The autoresponder is how you make that happen. You can load up your autoresponders with promotional emails, follow-up emails, and more to automatically, or what I like to call automagically, work for you.

These autoresponders can send a series of emails to every person on your list dripped out over days, weeks, or months after they opt in to your list initially.

This keeps you in front of your potential clients more often and builds your relationship.

Obviously, there are more ways to utilize your mailing list and get it to work for you, but these three ways will definitely give you a starting point.

If you want to learn more about list building or need help setting up your first opt-in contact me to learn more!

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