Why Pinterest Marketing Should Be Part of Your Strategy in 2025
If you’re not using Pinterest to market your business, you’re missing out on an amazing platform that can drive traffic, increase brand awareness, and boost sales. As of January 2025, Pinterest has over 522 million monthly active users—and they’re not just scrolling mindlessly. A staggering 85% of weekly Pinterest users have made a purchase based on what they discovered on the platform, and 98% of users have tried something they found on Pinterest. This means Pinterest isn’t just a social media site—it’s a visual search engine where people come to discover, plan, and buy.
Unlike other platforms, Pinterest doesn’t require you to be a well-known brand or have a massive following to see success. So, if you’re looking for a marketing strategy that works long-term and delivers real results, here are the top five reasons why you should be marketing your business, products, or services on Pinterest in 2025.
1. You Don’t Have to Be a Big Brand to Succeed on Pinterest
One of the biggest advantages of Pinterest is that you don’t need to be a well-established brand to gain traction. Pinterest users are primarily searching for ideas and inspiration rather than specific brands, meaning small businesses and niche brands can thrive. In fact, 80-90% of searches on Pinterest are unbranded, which levels the playing field and gives small businesses a chance to be discovered alongside larger competitors.
With the continued growth of shoppable features on Pinterest, it’s easier than ever for small businesses to sell products directly on the platform, competing with big-name brands without needing a massive marketing budget.
2. Pinterest Users Are Highly Engaged and Ready to Take Action
Unlike traditional social media platforms, where users are often just scrolling through for entertainment, Pinterest users are actively searching for solutions, ideas, and products. They come to Pinterest with intent, whether that’s to find a new recipe, plan a home project, or shop for the perfect outfit.
Because of this, you don’t need a huge following to succeed on Pinterest. Users engage with content by saving, pinning, clicking through to websites, and making purchases. This means that even if you’re new to the platform, your content has the potential to reach an audience that’s actively looking for what you offer.
3. Pinterest Is a Visual Platform That Showcases Your Products and Services
Pinterest thrives on high-quality, eye-catching visuals, making it an ideal platform for businesses with visually appealing products and services. Whether you run a home decor business, a food blog, a gardening website, a DIY brand, or sell digital or physical products, Pinterest is the place where users are actively seeking what you have to offer.
By creating beautiful, engaging pins that showcase your products, you can increase brand awareness, drive traffic to your website, and boost sales without needing to spend thousands on ads. Pinterest users are looking for inspiration, and if your content aligns with their needs, they’ll save and share it—giving your brand even more exposure.
4. Pinterest Wants People to Visit Your Website
One major difference between Pinterest and other platforms is that Pinterest encourages users to click through to your website. Unlike Instagram or TikTok, where keeping users on the platform is the goal, Pinterest is designed to drive traffic off the platform to your blog, online store, or service page.
Not only does this mean more potential customers on your site, but it can also improve your SEO (Search Engine Optimization). When people click through from Pinterest to your website, it signals to search engines that your content is valuable, which can boost your rankings on Google as well.
5. Pinterest Content Has a Long Lifespan
One of the biggest benefits of Pinterest marketing is the longevity of your content. Unlike posts on Instagram (which have a lifespan of 24-48 hours) or Facebook (where 75% of engagement happens within 5-6 hours), Pinterest pins can drive traffic for months—or even years.
On average, a pin lasts 3.8 months, but many of my clients still see traffic from pins that were posted six months to two years ago. This means you get a better return on investment (ROI) for the content you create, making Pinterest one of the most cost-effective marketing strategies for businesses looking for sustainable growth.
Final Thoughts
Pinterest is more than just a social media platform—it’s a powerful visual search engine that helps businesses connect with an engaged audience, drive website traffic, and increase sales. Whether you’re a small business owner, service provider, or product-based entrepreneur, Pinterest offers an opportunity to grow your brand without the need for a massive following or paid ads.
If you’re ready to add Pinterest Marketing to your strategy in 2025, Alyssa Avant and Company can help! Fill out the contact form today to discover how we can help you grow your business through Pinterest. Let’s make Pinterest work for you.
