online marketing Archives - Alyssa Avant and Company

Why is Marketing So Important?

ByAlyssa Avant

We are continuing our theme for the month of October on the topic of Tricks and Treats for Marketing Online. Today we will talk about why marketing is so important. “If you build it, they will come” is a quote from one of my favorite childhood movies, Field of Dreams. The truth is that this…

Mailing Lists

Email Marketing Tips

ByAlyssa Avant

Today we’re going to be talking about Email Marketing Tricks. I want to help you learn how to maximize your efforts with marketing and make sure every email you send gets through to your customers. Even if it’s your first time doing email marketing, I don’t want you to worry. Email marketing is essential for…

Business Basics

Batching Content to Share or Repurpose

ByAlyssa Avant

Today I’m going to talk about batching content to share or repurpose. To begin, we’re going to define batching. Batching is grouping tasks together so you can do them all at once instead of switching between tasks. Your first question might be, “Why would you want to do that?” The reason is that it…

Business Basics

Platforms for Marketing Your Business

ByAlyssa Avant

Today I am starting a new series for the month of October, and it’s kind of a little play on words, and I’m calling it “tricks and treats for marketing online.” In today’s post, I’m going to discuss platforms for marketing your business. I’m going to talk about 10 different platforms. I’m going…

Mailing Lists

What to Include in An Email Newsletter

ByAlyssa Avant

Today we are going to continue our series on Email Marketing. I have still had several questions about what to include in an email and how to keep people opening your emails. We’ve talked about setting up an email list, what you need to set up your email list, and the programs and tools to…

Podcast

Pivot

ByAlyssa Avant

Today I have news! A decision to pivot. If you’ve been reading my blog posts for any length of time, then you know I’ve been a virtual assistant for over a decade. October will be 16 years. When I started, I struggled with what to name my business, and I almost named it the…