Over the past few weeks, I have been sharing about the importance of sales funnels and how to create them. Though it may seem like I am doing things in reverse order I would now like to share with you how to create a freebie or lead magnet which is a necessary piece of the funnel setup.
The freebie or lead magnet is how you initially invite people to enter your funnel. It is something that you give away for free in exchange for their name and email address. Just because you are giving it away for free does not mean that it should be low quality. It is important that you still provide a high-quality product so that you are able to showcase your expertise and help someone to understand why they should continue to do business with you.
You want to show them your best work. There are a variety of options for what you can use for a freebie or lead magnet. Let’s cover a few examples:
A checklist – A checklist is a wonderful way to share some valuable free information with your audience. Many times people need guidance on how to perform a specific task and maybe you are an expert at that task. Whether this is: how to organize your closet, how to make gluten-free pizza, how to start a blog, or you fill in the blank.
An e-course – An e-course is basically what it sounds like, it is a course that is delivered via email. I have a free e-course offered on my faith-based blog called 7 Day Journaling Ecourse, which teaches you how to journal. It comes to your email inbox every day for 7 days. This is just one example.
A guide – A guide is another good option. You may have noticed in last week’s blog post that I had a freebie or lead magnet at the end of the post. It is my Online Marketing Guide. This is a short but information-packed guide about online marketing. You could do something similar using your topic of expertise.
These are just three examples of the many possibilities that exist for creating and offering a freebie or lead magnet.
Today, I am going to share with you a free offer that you don’t even have to enter your name and email to receive. Download this list of 24 Freebie or Lead Magnet ideas to help you get started with your freebie or lead magnet.
If you have comments or questions regarding freebies or lead magnets that I have been discussing here and on my YouTube channel don’t hesitate to ask!