We will be focusing on how to choose the right content format for your audience. When selecting your content, you need to identify where to place your main emphasis. This is the question you must consider: you need to understand who your audience is and how they consume content. Start by connecting with your audience through social media groups, email lists, or other communities.

Choosing the Right Format

Understanding Your Target Audience

Does your audience prefer podcasts, reading, or video content? You can determine this by analyzing your statistics. Where is most of your traffic coming from—your blog or your podcast? If you already have established video content, like YouTube or social media reels, you can see which is the most popular. This process may take some time, but it will help you decide where to focus.

Choosing the Right Format

Each type of content has its pros and cons, including formats like blogs, podcasts, YouTube, and social media. Consider the advantages of having a blog.

• Blogs: Consider the benefits of having a blog. Use SEO to attract new readers and listeners. Although it requires some knowledge of writing and grammar, many tools are available today to enhance those skills.
• Podcasting: is another example with its own set of pros and cons. It involves a steeper learning curve and requires specific tools, equipment, software, and knowledge. Additionally, building and maintaining a podcast takes time.
• YouTube: introduces another layer of requirements. You’ll need a camera, which can be your iPhone if you have one, and you also need to learn how to edit. When it comes to video, you should dress appropriately and look presentable. There are many factors to consider. Among the three mediums we mentioned—blogs, podcasts, and YouTube—creating content for YouTube is the most challenging.

Personal Insight

Among the three mediums we mentioned—blogs, podcasts, and YouTube—creating content for YouTube is the most challenging. I haven’t been able to maintain consistency with it at all. This is because it demands much more from you, which I see as a downside. The expectations make me feel that I need to be significantly more presentable to produce a YouTube video. Additionally, I must edit it properly, grasp the SEO requirements for YouTube, and design an eye-catching thumbnail. Because of all this, it has higher visual presentation demands.

Social Media: Cost Effective Format

Then there’s social media. Generally, social media is free, while podcasts and YouTube require more equipment and hosting. Social media doesn’t demand much from you unless you’re creating reels. That content can be repurposed since it’s only shown to specific audiences for a very short time. This might seem like you won’t get as much return on your time investment due to the limited opportunity for someone to view it. These are all critical considerations for making one core message effective across multiple platforms.

Maximizing Your Message Across Platforms

Last week, I explored various ways to repurpose a transcript into blog posts, social media captions, and other similar content. You can create a core message or piece of content and then repurpose it, which is the main focus of this series. It is essential to concentrate your efforts on a primary theme. Consider refreshing the content by presenting it in unique formats instead of repeating it in the same style. For instance, you might take a podcast episode and transform it into a blog post. Rather than using it word-for-word, aim for a more concise and reader-friendly presentation. Additionally, you can extract meaningful quotes as standalone pieces, create graphics featuring these quotes, and use them to spark conversations on social media.

Ready to choose your format? Start by identifying your target audience’s preferences, analyzing the performance of your existing content, and repurposing your core message across various platforms. Understanding where your audience engages will help you prioritize your time.

I hope this is helpful. Personally, I prefer starting with the podcast. I’ve had my podcast for nearly five years; it will reach that milestone in August, and I really enjoy that format. Thanks to all of you, I have an established audience, which is truly wonderful. It serves as an excellent starting point for my core message platform.