What Is Content Repurposing? | Alyssa Avant and Company

Today we are starting a new series on content repurposing, and we will be answering the question “What is content repurposing?” as well as some benefits.

What is Content Repurposing?

Content repurposing is simply taking your content and using it somewhere else. So this content can be video, audio, social media, blog posts, pdfs, webinars, etc. Keep this in mind when creating your content and plan to use this content within your marketing.

So let’s talk about nine benefits of content repurposing.

Create quality content

When you work on producing one piece of content, you are more likely to create a better piece of work than if you are trying to divide your attention and your efforts to produce multiple pieces for multiple platforms. For example, I start with this podcast. I create a podcast episode, and then break it down into multiple pieces of content that I share in several places.

Achieve multiple goals

Content repurposing enables you to achieve multiple goals. For example, you could have a presence on multiple platforms in multiple formats, and repurposing allows you to do all those things without getting overwhelmed.

Maximize time and effort

Repurposing content maximizes your time and your effort. You are able to achieve more with less work, and who doesn’t want to do that? Work smarter, not harder.

Expand your reach

Content repurposing increases your online presence because you’re able to share your content in multiple places to a wider audience. In a future episode, we’ll talk about some tools to help you do this and do it well, while saving you time.

Take advantage of what is working

Let me give you a little tip: if you don’t have Google Analytics, go install it now. One of its features will allow you to see what pieces of content are the most popular on your website and across the platforms that you use, because you’ll be able to see where your traffic is coming from. You can use those statistics on your social media to pinpoint your most popular pieces of content. And whatever that content is, you can repurpose it.

Reinforce your message

If you have multiple pieces of content on a specific topic, you are able to position yourself as an expert on that topic. And this helps your message to be consistent, and people get to know, like, and trust you around that specific topic. Then they will do business with you. It’s important when you produce your content that you speak on a limited number of topics, so that you will be an expert in that particular field. Then you’re not trying to spread yourself too thin and do too many things.

Avoid writer’s block

Have you ever sat down at your computer screen, having no idea what you’re going to post about? If you already have one piece of content, it truly makes it easier to create multiple pieces because you have a starting point.

Save time and money

You are having to spend more time on content if you do not repurpose it. Then you’re going to have to reinvent the wheel every single time you create content. That loses time and money.

Improve your SEO

Because you are using the same content or message, you are more likely to use the same keywords across multiple platforms, and it points back to your website. You will be found easier for those search terms.

We are going to continue throughout April to talk about content repurposing. Next week, we’re going to talk about the types of content you can repurpose, then tools that you can use for content repurposing, and finally, how to avoid plagiarism when repurposing content.