Project Feature: Live Inspired By Purpose – Pinterest Account Refresh - Alyssa Avant and Company

We recently had the privilege of working with Arris Charles, founder of Live Inspired By Purpose—a brand committed to helping Christian women discover their God-given purpose and live it out with confidence. Arris shares powerful devotions, resources, and coaching services that encourage women to step into their calling.

For this project, Arris wanted to fully establish her presence on Pinterest so she could increase her organic reach and direct more traffic to her website, devotions, and offers. She already had her Pinterest account set up and her domain claimed, so our Pinterest Account Refresh service was the perfect fit.

About the Brand

Arris created Live Inspired By Purpose with a heart for encouraging Christian women. Through her content, she inspires her audience to overcome self-doubt, live intentionally, and embrace the purpose God has given them.

Arris had already built a strong foundation with her website and Pinterest account, but she knew her account needed optimization, strategy, and a cohesive look to truly perform.

Project Goals

When Arris reached out, her primary goals were

Optimizing her existing Pinterest account for visibility and growth.
Creating keyword-rich board titles and descriptions to help the algorithm understand her content.
Designing beautiful, on-brand pins that would resonate with her audience.
Establishing a consistent scheduling system to drive steady traffic to her website.

Because she already had her domain claimed, the Pinterest Account Refresh was the best option to take her presence to the next level.

Design Details

We started by reviewing her account settings and updating her profile name and description with strategic, keyword-rich language. Then we refreshed and created board titles and descriptions to ensure they aligned with her niche and target audience.

Using her established branding, we also designed elegant board covers to give her profile a clean, cohesive look. Arris already had a beautiful profile picture and cover image, so we built on that aesthetic for a consistent brand experience.

To complete the refresh, Arris purchased an hourly package for optimized Pinterest Pins. We created keyword-rich pin titles and descriptions and scheduled her pins to the most relevant boards. This helped the Pinterest algorithm recognize her content and push it to her ideal audience.

The result? A Pinterest profile that’s both optimized for growth and aesthetically pleasing—perfectly aligned with Arris’ mission and brand.

Results

Within the first 30 days of launching her refreshed account, Arris saw impressive growth:

196% increase in impressions
600% increase in outbound clicks

This momentum means her content is now reaching more of the women she’s called to serve, driving traffic to her devotions, coaching, and resources.

Services Included in this Project

Mini Keyword Research
Account Settings Review & Updates
Board Titles & Descriptions Optimization
On-Brand Board Cover Design

Additional Add-On Services Purchased

Pin Design Services (branded pin templates with keyword-rich copy)
Scheduling Pins to the most relevant boards for consistency

The refreshed Pinterest profile for Live Inspired By Purpose is now live at pinterest.com/LiveInspiredByPurpose, and we’re excited to see her content flourishing on Pinterest!