Pinterest Content Planning: A Simple Monthly Strategy That Works
Have you ever opened your Pinterest scheduler or Canva and just stared at a blank screen, hoping your next viral pin idea would magically appear?
You’ve got content—maybe even a whole backlog of blog posts, product photos, or social graphics—but when it comes to knowing what to pin, when to pin it, and why it even matters… that blank page just stares back.
If that sounds familiar, take a deep breath—you’re not doing anything wrong. You’re just missing a plan.
Whether you’re a blogger, online shop owner, or creative entrepreneur, Pinterest content planning can turn that daily scramble into a simple, repeatable routine that actually helps you grow.
And guess what? You don’t have to figure it out alone. I’ve created a free Pinterest Content Calendar you can grab below so you can stop guessing and start pinning with purpose.
Why Pinterest Content Planning is a Game-Changer
Think of Pinterest as Google in a pretty dress—it’s a visual search engine that thrives on consistency, relevance, and fresh content. It’s not about pinning when you “get around to it.” It’s about showing up with intention, even if that just means a few strategic pins each week.
A monthly plan helps you:
- Stay visible in search results
- Pin seasonal and trending content at the right time
- Align your Pinterest presence with your actual business goals
Pinterest doesn’t need to be overwhelming—but it does need to be consistent. And that’s where planning ahead makes all the difference.
Start with Your Business Goals
Before you even open Pinterest, take a step back and ask: What am I trying to achieve this month?
- More blog traffic?
- More product sales?
- Growing your email list?
When you know your goal, you can shape your pinning strategy to support it—rather than pinning just to pin.
💡 Example:
- A food blogger in July might focus on grilling recipes, summer salads, and picnic ideas.
- An Etsy shop owner could highlight patriotic gifts, beachy home décor, or back-to-school prep.
Your content plan should work with your business—not feel like a separate to-do list.
Use Pinterest Trends to Guide Your Monthly Focus
If you’re ever unsure what to pin, let Pinterest Trends be your compass.
You can visit trends.pinterest.com to see what’s trending in your niche—and when.
A few quick tips:
- Look ahead 30–45 days for seasonal content (Pinterest users plan early!)
- Use those trending topics to shape your themes each month
- Layer in your content that matches the season, holidays, or search spikes
Bonus: Check your Pinterest Analytics to see which of your pins performed well this time last year. That’s a clue on what to refresh and re-pin!
Want to take the guesswork out of what to pin each month?
I’ve created a free Pinterest Content Calendar that gives you monthly themes, prompts, and space to map out your strategy—perfect for bloggers, shop owners, and creative biz owners.
Build Around Your Core Content Pillars
Not sure what kind of pins to create every month? Start with your content pillars.
These are the 3–5 core topics your brand focuses on—your “big buckets” of value.
Examples:
- A lifestyle blogger might have: motherhood, home décor, wellness, and recipes.
- A product-based biz might include: gift guides, behind-the-scenes, customer stories, and seasonal highlights.
Once you have your pillars, Pinterest content planning becomes plug-and-play. You simply rotate through these topics each month and build your pins around them.
Create a Weekly Rhythm That Works for You
Let’s talk about what to pin each week—without getting overwhelmed.
Here’s a simple formula to help you stay consistent:
- 3 fresh pins to your blog posts, shop listings, or freebies
- 1 video pin repurposed from your Instagram Reels or TikToks
- 1 product pin if you sell something
- 1 seasonal pin that ties into trends or upcoming holidays
Video Pins Tip: Already creating videos for IG or TikTok? Repurpose them for Pinterest! Just make sure the content aligns with your niche and pair it with a keyword-rich title and description. Pinterest users love quick tutorials, product demos, or lifestyle snippets that tell a story.
Tailwind Pro Tip: Want to schedule everything in advance so you’re not stuck doing it daily? I use and recommend Tailwind—it’s a game-changer for batching content and staying consistent.
This post contains affiliate links, which means I may earn a small commission if you purchase through my link—at no extra cost to you!
Make the Most of What You’ve Already Created
Here’s your permission slip: you do not need to create brand-new content every week.
Instead, take what you already have and repurpose it:
- One blog post can become 3–5 different pins
- A product listing can turn into a styled image, a customer quote pin, and a video demo
- A freebie can be promoted with multiple angles and headlines
Tip: Use Canva templates to create fresh designs quickly, then schedule them across the next few weeks. Pinterest loves fresh images even if the URL stays the same
Track What’s Working (and Adjust as You Go)
Once a month, carve out 15–20 minutes to review your performance:
- Which pins are getting the most clicks or saves?
- Which boards are performing best?
- Are certain keywords or topics standing out?
Use that insight to guide next month’s plan. Pinterest isn’t about chasing perfection—it’s about being smart with your time and consistent with your presence.
You Don’t Have to Wing It Anymore
You’ve got content. You’ve got value to share. Now it’s time to put a plan in place that helps you show up consistently and strategically—without the overwhelm.
Pinterest content planning doesn’t need to be complicated. It just needs to be thoughtful and doable.
Don’t forget to download your free Pinterest Content Calendar to get started. It’s like your visual roadmap for what to post and when—designed just for busy bloggers, entrepreneurs, and product-based businesses like yours.
And if you’re ready to stop doing this alone?
Let’s work together—I’d love to help your Pinterest presence finally reflect all the hard work you’re doing. Reach out to learn how we can help.
