


3 Important Reasons Email Marketing is Effective
Today, we begin a 4 week series on the subject of email marketing. Today we cover the three important reasons email marketing is effective. Also, as you begin to think and plan your email marketing campaign, here is a freebie for you to take advantage of! Get my 20 Lead Magnet Ideas here. During the…

What is a Funnel Anyway?
“What is a funnel anyway?” For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical…

Why You Need More Than One List
Today, we will talk about why you need more than one email list. In some cases, depending upon the autoresponder system you use the terminology may be different, but basically, you need to be able to have more than one segment/group / or list so you can send personalized messages based on the needs of…

8 Ways to Segment Your List
Today we will be talking about the importance of market segmentation in email and specifically 8 ways to segment your list. I recommend using ActiveCampaign for email marketing and would love it if you would use my affiliate link if you are interested in signing up. https://alyssaavantandcompany.com/ac If you sign up for ActiveCampaign via…

7 Ways You Can Write More Engaging Emails
In this week’s episode, we continue our series on email marketing. Today we talk about 7 ways you can write more engaging emails. You always want your audience to look forward to getting and opening your emails. 7 Ways You Can Write More Engaging Emails Personalize EVERYTHING. To do this, remember to ask for their…