Your brand is more than a logo or tagline—it’s how people feel when they interact with your business. That’s where the intersection of branding and customer experience comes into play. These two elements don’t exist in isolation. In fact, they shape each other. A brand is what people think and say about you, and their…
Today I’m going to talk about batching content to share or repurpose. To begin, we’re going to define batching. Batching is grouping tasks together so you can do them all at once instead of switching between tasks. Your first question might be, “Why would you want to do that?” The reason is that it…
“What is a funnel anyway?” For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical…
Let’s talk about encouraging conversation with your email list. As you email your list, build relationships by encouraging 2-way conversations. You can build good relationships through email messages. The key is to communicate effectively by giving them something interesting to think and talk about. These strategies and tips can help you start very informative and…