Let’s continue our series with the ultimate content repurposing framework—a simple, step-by-step guide to working smarter, not harder. Today, we’ll explore how to maximize your content for long-term impact by identifying evergreen content, building a content bank, and using strategies like the 3-to-1 or 5-to-1 rule to repurpose effectively across platforms.

Maximize Your Content

Step 1: Identify Evergreen Content

Let’s start with your large piece of content—whether it’s a blog post, a podcast, or a training session. You will make sure that the content you’re using to repurpose is what we call or determine to be evergreen content.

What is evergreen content? A quick Google search gives me this definition: Evergreen content is timeless and not based on current events or trends.

For example, right now, it’s springtime, and there may be trends in your area of expertise.  I follow a lady who talks about how to dress for women over 40. If she’s going to be sharing the 2025 spring Outfits, that would not be evergreen content, but dressing for your body type would be evergreen content.

Another characteristic of evergreen content is that it thoroughly covers a topic and offers practical advice. It is optimized for search engines and includes keywords to improve your ranking. Examples include how-to articles, top-ten lists, instructional content, and foundational, knowledge-based pieces. All of these are considered evergreen content. You should repurpose evergreen material that will always remain relevant to the topic.

Step 2: Build a Content Bank

How to create a content bank.  I am a spreadsheet junkie, so I personally enjoy using spreadsheets to build a bank of content. You need a way to organize it. I love spreadsheets. Others might want to use a Trello board, Airtable, or ClickUp.

What to include in your spreadsheet:  I will create a blog directory.

1. Blog Post Directory: Titles, blog URLs, keywords, and hashtags.
2. Quotes Bank: Pull quotes from blog posts for social media captions.
3. Podcast Directory: Episode details, URLs, keywords, and descriptions.
4. Social Media Weekly Wisdom: Create reusable, wisdom-filled posts with hashtags.
   • Example post: “Evaluate what’s working. Look for trends in your business. What helped you grow? Seek guidance through prayer for what God is blessing in your business.”

You could use it for anything, but I did this to create my content bank for something called Weekly Wisdom for social media. I used ChatGPT to do this. I wanted to create these weekly wisdom-style posts. Every Wednesday, I would put this wisdom-style post out on social media.

This is what ChatGPT retrieved for me from some episodes that I input.

Weekly wisdom. Evaluate what’s working. Look for trends in your business. What helped you achieve sales, gain followers, or grow your email list? Assess what worked and what didn’t to prepare for future success. Then, consider your wisdom tip and analyze your best efforts with prayer and discernment, asking God to guide you in understanding what He is blessing in your business. I also added some hashtags: #Christianbusiness, #businesssuccess, #wisdom, and #strategyforweeklywisdom

I instructed it to turn the transcript into five weekly wisdom posts for social media, aimed at Christian authors, speakers, and coaches, since that’s my target market. Now, I currently have 36 of them, but my goal is to reach 52. That way, next year, I can use the same posts, possibly in a different order, and new eyes will see them that didn’t read them this year.

Step 3: Implement the 3-to-1 (or 5-to-1!) Rule

Transform a single piece of content into multiple formats using a straightforward workflow.

Example Workflow:

• I am recording this podcast episode, and it will go live on Buzzsprout.
• I will then upload the podcast to Descript. Descript is fantastic software that is quite accurate with transcription. It sometimes struggles with my southern accent, and it isn’t formatted well for a blog post. Here, I enlist my capable intern to do it with the guidelines I’ve provided. She will then turn it into a polished blog post for me.
• I will use that transcript to create a weekly wisdom post or to pull a quote from it for later use.
• I then create an audiogram. An audiogram is a little snippet that you can use on social media to play a podcast snippet. I use the Headliner.app  to create that.

We are now up to five pieces of content—five ways that this single podcast is used. The 3-to-1 rule can change to the 5-to-1 rule. All you need to do is establish a straightforward repurposing workflow that fits your schedule. With this process, one podcast becomes a blog post, email, social media post, and more. This scalable strategy is the key to working smarter.

Bonus: Create an SOP for Efficiency

If you delegate tasks to an intern or assistant, I do an internship every quarter. I’ve created a Standard Operating Procedure (SOP) with easy-to-follow training videos. Whether you handle this yourself or outsource it, a clear SOP ensures consistency and saves time in the long run.