In today’s episode, we will continue our series on Email List Building with the topic of the top tools needed for building your email list.
Today, we’re going to talk about the top tools that you need to build your email list.
Top Tools to Build Your Email List
Canva
The first tool you could really use is what is offered by Canva. Canva is an amazing tool. It has a free option and a paid option. Canva Pro is definitely worth the money and s a tool that you will use if you are going to create some sort of printable or PDF.
Canva offers amazing templates that you can fill in with your content, and you’ll never even have to design a thing. These templates will make it look extremely professional. I highly recommend using Canva to create your lead magnet. Secondly, you will need an email service provider.
Email Service Providers
This is where I’m going to go into a little bit more detail because there are various levels of email service providers that you might use. It will depend on your budget and what you’re hoping to achieve. How many bells and whistles that you want, is all up to you. The first option is the lowest tier, but it gets the job done. This tier is for me, I would say.
That service provider is MailerLite. MailerLite has a free option that is great and will work for you for a pretty long time when you’re first building your email list, so I highly recommend it. Another option is Convert Kit. ConvertKit has a little bit more to offer than MailerLite, but it is going to cost you a monthly fee and will give you more options.
Finally, the service provider is the Cadillac of email service providers. ActiveCampaign is going to cost you more obviously, but it will have everything you ever need to build an email list. I use ActiveCampaign just because I have more than one list. I offer more than one lead magnet and have email series and sale things so ActiveCampaign allows me to do all of that.
I would start out with MailerLite and then you can move up from there or you know if you want to invest more into the product you can get ConvertKit or ActiveCampaign.
Creating a Landing Page
You will need a way to make a landing page. Now, MailerLite, ConvertKit, and ActiveCampaign will allow you to make a landing page, but I prefer to have my landing pages on my website.
As for a website, I recommend WordPress. Unless you are pretty skilled, WordPress has plugins to help make your creating your landing page. This is a bit more simple way to make you your design look professional. I recommend the plugin Elementor.
Elementor does have a paid version and a free version. I believe either would do for the purposes of creating a landing page in WordPress. Elementor will allow you to set something up that looks professional, and has a professional look and feel. This will help you to promote your lead magnet. I like to have a graphic to use to promote my lead magnet that a visual represents what you’re getting.
Even if the product or lead magnet itself is completely digital, which most are. I use that on the lead page or the landing page to promote. The lead magnet itself shows visually this is what you are getting. Because this podcast is an audio only podcast, I can’t show you an example of that, but I will put in the show notes a link to a landing page that will show you. I may in fact make a video of the landing page and insert that into the show notes or blog post showing you what I mean when I say a visual representation of the lead magnet. To me, it’s an important tool to use to promote your lead magnet. It’s hard for me to explain in audio what that is. However, I believe that it’s an essential piece or tool to promote your lead magnet. That visual representation or image can be made in Canva. If you are looking to create one of those, you want to use what is called a mock-up in Canva.
Conclusion
If you have any questions or comments, please don’t hesitate to reach out to me at AlyssaAvantandcompany.com. I would love to help you or answer your questions. Finally, thanks again for listening.
