The Power of Letting Go

Hey friends, this is the second episode in our July series, The Mid-Year Business Reset. Last week, we took a look back at the first half of the year. We celebrated wins, reflected on answered prayers, reviewed our goals, and evaluated what was working and what wasn’t.

So today, I want to talk about something that can feel a little uncomfortable, but it’s one of the most important things that you can do to make sure that you finish the year strong. Sometimes the best way to grow your business isn’t by adding something new. Sometimes it’s by letting something go.

What if the Answer is “Less”?

It’s easy to think that if you’re not seeing the results that you want, the answer is to do more. More content, more platforms, more networking, more courses, more strategies. But what if the real answer isn’t more? What if it’s less? Today, I want to walk you through the five things you may need to stop doing in your business at the end of the year. So, let’s start with a hard question. What are you doing consistently that simply isn’t working?

That might sound pretty obvious, but you’d be surprised how often we keep doing things simply because we’ve always done them. Maybe you’ve been posting on a social media platform that never brings engagement or clients. Maybe you’re spending hours creating graphics that no one’s really seeing. Maybe you’re attending networking events that don’t connect you with your ideal audience. Or maybe you’re offering or doing something that drains your energy and contributes very little to your business.

Letting Go of Doing Everything

First, take a moment to look at where your time is actually going, and then ask yourself, “Is this activity helping me move forward towards the business that God has called me to?” Not every task has an immediate return, but over time, you do begin to see patterns, and some of the activities that you’re doing consistently produce opportunities while others simply just keep you busy.

Remember, busy doesn’t always mean that you’re being productive. One of the best ways of stewardship in your decisions is to make hard decisions to invest your time where it has the greatest impact.

Stop spending time on activities that aren’t producing results.

Letting Go of Every New Trend

Second, you need to stop chasing every new marketing strategy. If you’ve spent any time online, you’ve probably noticed that there’s always a new must-do marketing strategy. One week it’s to be on this platform. Next week, it’s to create a short-form video. Then there’s learning AI. Then it’s, you know, on and on and on.

It’s easy to feel like you’re constantly behind. But the truth is, you don’t need to master every marketing trend to build a successful business. In fact, constantly jumping from one strategy to another usually prevents you from seeing the results from any of them.

Instead of saying, “What’s the newest strategy?”, ask yourself, “What is consistently working for my audience?” For many of us, that answer hasn’t changed. Building relationships, serving people well, growing your email list, providing value, and showing up consistently. These principles work year after year.

Don’t let the shiny objects distract you from the proven foundations of a healthy business.

Letting Go of Comparison

Third, stop comparing yourself to other business owners. Comparison has probably stolen more joy from people than anything else. It is so easy to scroll on social media and assume that everybody’s growing faster than you. They’re selling more books, they’re writing more books, they’re landing more speaking gigs, they’re reaching more people.

But we always have to remember that we’re seeing the highlight reel. You don’t see the setbacks that they have. You don’t see the failed launches. You don’t see the difficult conversations. You don’t see the years of work behind the scenes. Most importantly, God hasn’t called you to build somebody else’s business.

He called you to steward yours. So, when you spend your time comparing, we stop focusing on what He’s actually asking us to do. Galatians 6:4 reminds us, “Each one should test their own actions. Then they can take pride in themselves alone without comparing themselves to someone else.” And that’s a powerful reminder for each of us.

Measure your progress against where you were six months ago, not where someone else is today.

Letting Go of Being Everywhere

Fourth, stop trying to be everywhere online. This is one that I’ve preached for a very long time because it’s so important. Many business owners believe that they need to have a presence on every active platform: Facebook, Instagram, Substack, LinkedIn, Pinterest, TikTok, YouTube, Threads, and whatever new platform launches next month.

But the problem is that trying to be everywhere often means you’re not showing up anywhere consistently. So instead of asking where everyone else is posting, ask the question: Where is your ideal audience hanging out? Where do they spend their time? Then you choose one or two primary platforms and serve those audiences well. Remember, your website and your email list are the only platforms that you truly own. While social media is valuable, it shouldn’t be your entire marketing strategy.

Consistency on a few platforms will always outperform inconsistency across many platforms. So remember that.

Letting Go of “Yes”

Fifth, stop saying yes to everything. This might be one of the hardest ones of all. As entrepreneurs, we genuinely want to help people, especially as Christian entrepreneurs. We want to serve and encourage. We want to say yes. But every yes costs us something. It costs us time, energy, focus, and when we say yes to opportunities that don’t align with our mission, we often have to say no to things that God has called us to do.

So before you say yes to a new project, ask yourself some questions:

• Does this align with my mission?
• Does it serve the audience God has called me to reach?
• Do I realistically have the time to do this and do it well?
• Will this move my business forward?

Sometimes the most faithful answer is ‘yes’, but sometimes it’s ‘not right now’, and that’s okay.

Healthy boundaries allow us to serve with excellence instead of constantly operating from exhaustion.

The Power of Subtraction

As we wrap up today’s episode, I want to leave you with a simple idea. Sometimes growth comes from subtraction, not addition. You don’t necessarily need another strategy, another platform, another course, or another offer.

You may simply need more focus. Take a few minutes this week and write down one thing you’re going to stop doing before the end of the year. Just one. Maybe it’s letting go of a platform. Maybe it’s stopping the comparison game. Maybe it’s saying no to opportunities that don’t align with your calling.

Whatever it is, trust that creating space often makes room for something better. And next week, we will shift our focus from letting go to looking ahead as we talk about setting meaningful goals for the next six months. We’ll discuss how to create a realistic plan that aligns with your mission and helps you finish the year with purpose.

 So if today’s episode encouraged you, I’d love for you to subscribe, leave a review, or share this episode with someone else who may need permission to simplify.