effective marketing Archives - Alyssa Avant and Company

How to Track Your Marketing Results and Adjust Your Strategy.

ByAlyssa Avant

Today we are going to talk about how to track your marketing results and adjust your strategy. I share with you how I use a spreadsheet to track my website pageviews, social media numbers, email marketing open rates, clicks, and sales. Tracking is one of the things I find to be of…

Business Basics

Why is Marketing So Important?

ByAlyssa Avant

We are continuing our theme for the month of October on the topic of Tricks and Treats for Marketing Online. Today we will talk about why marketing is so important. “If you build it, they will come” is a quote from one of my favorite childhood movies, Field of Dreams. The truth is that this…

Business Basics

The Importance of the Basics

ByAlyssa Avant

As business owners, we often get caught up in the many shiny objects that are ever present before us. Whether it be the latest coaching program or software that promises to make our business run smoother, we jump from item to item never really sure what we actually NEED. The truth sometimes may be that…