Project Feature: Whitney’s Boutique Website Design
We recently had the pleasure of designing a brand-new website for Susan Welch, the owner of Whitney’s Boutique — an online women’s fashion destination offering trendy styles for everyday women. This Shopify project was all about helping the client step confidently into the world of e-commerce with a clean, user-friendly platform that stayed true to her brand’s well-loved aesthetic.
About the Brand
Whitney’s Boutique is a women’s fashion boutique with a loyal customer base and a strong presence on social media. Susan came to us ready to expand her business by launching a website that would allow her to streamline product listings and provide a better shopping experience for her audience.
The brand already had an established look — bold red and black, a signature flower, and a confident, modern vibe — and we knew it was essential to keep that brand recognition strong throughout the site.
Project Goals
When Susan reached out, her primary goals were:
A simple and intuitive Shopify website
Easy product upload access via phone or desktop
Brand consistency across all touchpoints
A homepage feature for rotating Bible verses
We helped guide her through choosing the right platform (Shopify was the perfect fit!), designed the full site from the ground up, and provided custom training to ensure she could confidently manage the store going forward.
Design Details
To honor the established brand, we used Whitney’s signature red and black color palette, paired with clean white product backgrounds to keep the focus on her inventory. We incorporated the boutique’s flower branding element throughout the site and chose simple, modern fonts that complement her existing logo without overpowering the content.
One special feature Susan requested was a Bible verse section on the homepage — a personal and meaningful touch that reflects the heart behind her brand. We built this in a way that’s easy for her to update anytime.
Launch & Response
Whitney’s Boutique officially launched its new online home at whitneysboutique.com, and the response has been incredible. Within hours of launching, the boutique had already made four sales, proving just how excited her customers were to shop online.
And we were thrilled to receive this kind feedback from Susan:
“Thank you, Alyssa! You and Ashtyn did an awesome job building our website! We are so pleased with the results! Your expertise and patience while training us to use it was beyond appreciated! We highly recommend you ladies to anyone considering a website for their business! ⭐⭐⭐⭐⭐”
Services Included in this Project
Custom Shopify Website Design and Development
Platform Setup and Mobile Optimization
Homepage Bible Verse Section (Easily Editable)
Product and Collection Page Design
Client Training for Product Uploads and Site Management
Launch Support and Post-Launch Q&A
Team Members Involved
Learn more about Alyssa, Ashtyn, and the rest of our team here at Alyssa Avant and Company: Meet the Team
Ready for a Website Like This?
If you’re a boutique owner looking for a Shopify site that’s both beautiful and functional, we’d love to help you bring your vision to life. Contact us at Alyssa Avant and Company to get started!
