Project Feature: Our Favorite Things
We recently wrapped up a beautiful new website design for Tracey Costilow, co-owner of Our Favorite Things — a charming boutique based in Winona, Mississippi. With a thoughtfully curated mix of clothing, accessories, home decor, books, and gifts, this boutique is a reflection of the joy that comes from surrounding yourself with things you love.
This Square Online project was all about helping Tracey bring more exposure to the boutique, both online and in-store, through a clean, functional website that felt true to the brand.
About the Brand
Our Favorite Things is the creation of two friends with a passion for sharing the items that bring them joy — stylish pieces, cozy finds, and everyday treasures that brighten life. Their shop is more than a store; it’s a reflection of personality, friendship, and heart.
When Tracey reached out, she wanted to increase traffic, boost visibility, and find a simple way to bring their boutique online. She was also looking for guidance navigating the digital space with the tools they were already using.
Project Goals
At the start of the project, Tracey’s main goals included:
A clean, easy-to-use website
Seamless integration with their current Square system
A consistent and budget-friendly solution
Since the boutique was already using Square for in-store payments and inventory tracking, Square Online was the perfect fit. Several products were already entered in her system — they just needed some visual love. We helped organize product categories, discussed shipping options, and conducted a full walkthrough via video call. Tracey also received recorded tutorials to use whenever needed.
Design Details
The boutique had a lovely established logo, which became our design starting point. From that logo, we pulled a rich green and a soft gold to build a fresh color palette that felt both elegant and welcoming. Gold lines and accents were used throughout the site to give it a polished, feminine touch, while the green added a vibrant contrast against the clean white background.
We chose clean, modern fonts with just enough feminine flair to match the brand’s personality and let the products truly shine.
The new website for Our Favorite Things is now live at seeourfavoritethings.com, and we’re so excited to see how this next chapter unfolds!
Services Included in this Project
Custom Square Online Website Design
Platform Setup and Mobile Optimization
Product Category Strategy and Design
Color Palette and Font Selection
Video Walkthrough + Custom Training Videos
Launch Support
Team Members Involved
Learn more about Alyssa, Ashtyn, and the rest of our team here at Alyssa Avant and Company: Meet the Team
Ready for a Website Like This?
If you’re a boutique owner looking for a Square site that’s both elegant and easy to manage, we’d love to bring your vision to life. Contact Alyssa Avant and Company to get started!
