How to Share Your Offer Boldly and Humbly

It is a common struggle for many Christian business owners to shrink back or to oversell. Many Christian women specifically feel awkward or unworthy talking about their offers. They don’t want to be salesy, so they overcompensate, sometimes with hype out of fear or insecurity. There are extremes to both. You can be to one extreme where you shrink back and you don’t share what you have, or you can go to the other extreme and strive way too hard, and that, in turn, disconnects you from your mission.

Boldness in marketing does not mean boasting. It means being anchored in your purpose. True boldness is rooted in God, not in your personal confidence or in your charisma. God gave you the calling, He gave you the offer, and it’s not prideful to share that. I’ve shared this before and it’s been a while, but one day I was scrolling through Instagram and I saw a post about the fact that what if the person that needs what you have to offer is waiting on you to share that with them today?

What can you offer?

For me, I can offer them help with the technical pieces of business. I can take things off of their plate that maybe they don’t either have time to do or don’t know how to do as a virtual assistant. Those are the things that I can offer. Fill in the blank for you. What is it that you can offer them?

Maybe you can offer them hope in terms of having lost a loved one and your books or message being about grief and how to get through that. Your message—you can fill in the blank for anything—God gave you that, and if you don’t share it, that person will never receive it or will never get what they need.

Let’s look at a couple scripture verses. The first one is from 2 Timothy 1:7, which says, “For God did not give us a spirit of fear, but of power and love and self-control.” We should not be afraid to share what God has given us. Secondly is Romans 12:6. “We have different gifts according to the grace given to each of us.”

The longer I’m in business, the more I understand that the gifts that God gave me are why I’m able to be in this business. Think about that for you, what that means for you. Then I want to share with you three ways that you can share your offer boldly and humbly.

3 Steps to Sharing Your Offer

The first thing is, and this is so important, know the transformation that you provide. Don’t just focus on the features, but what is the impact of your offer? Think of your offer as an invitation into something better, not just a transaction. Let me give you an example.

This past week I spoke at the Advanced Writers and Speakers Conference. I spoke on the topic of working with a virtual assistant, and one of the things that I shared was what I called the success story. I have a client who I’ve worked with for almost 12 years now. I wanted to share how working with one of my clients has impacted that person.

It changed how that person works to have me as a virtual assistant. I asked her these questions before because I was speaking and wanted to share this with the audience. She said, “Before, I was not very good at technical pieces of business. I once spent an entire day trying to figure out an automation in my email marketing service provider, and once I hired Alyssa, it took her 30 minutes to do it. I paid her for 30 minutes of her time when I had spent the entire day trying to figure it out.”

That had a huge impact on her business. Maybe you have something that would impact your particular target client or target reader. Think about your offer as an invitation to something better, not just a transaction.

Secondly, make it about serving, not proving. You’re not trying to prove your worth. You’re serving someone else’s need. That person has a need. You’re fulfilling that need; you’re serving them. In doing that, you must shift your mindset from promoting yourself to showing up to help. Think about it. Most of my listeners, clients, or people that have something to do with my business are Christians.

Think about when you show up for church. Do you show up for church to promote yourself? No. You show up for church to worship, but many times we show up to church and we serve. You have some role in your church that you serve in, or multiple roles that you serve in. Think about it in that way.

Here’s a hard one for us, especially if you’re like me, and that is number three. Be willing to be seen. Do you know one of my favorite things about my business? I’m a behind-the-scenes kind of gal, so one of my favorite things about my business is it’s in my backyard in what I call my little she shed. I don’t ever see anybody, at least not physically. I might see them through the computer screen or talk to them through a messenger. But I don’t see them. And no, I’m not really hiding, but maybe I am, but hiding does not glorify God. He calls us to shine so that others see Him through us.

I have to do that in the form of getting out there on social media, putting myself out there in offers, emails, speaking, and doing all those things. It takes courage to speak about your work, to be humble about it, but to offer that.

Communicating Your Message

When you are attempting to share your message with someone, I want to encourage you to write out an “I help” statement. “I help ____ by ____ so that they can ____.”

Mine is something that I have tweaked, but I have really worked on how to share what I do in a way that’s easy to share.” My team and I at Alyssa Avant and Company help Christian authors, speakers, and coaches to establish a strong online presence and empower them to grow their businesses by offering the services that we do with email marketing, social media, marketing, and content repurposing.” That’s an example and you have to practice so it’s natural and easy for you to say and to share with others. Boldness and humility can coexist.

Remember, you’re not drawing people to you. You’re pointing them to the solution that you have that God has given you to help others. That’s what it’s all about, and that boldness comes from knowing who you serve and trusting that God sent you to serve these people. That is what it’s all about. It’s sharing what God has given you—your talents and your abilities to serve others.

My mission is to serve God and others well. If you allow God to show you what and where to serve and who to serve, and you just go follow Him, He will show you what you’re supposed to do.