The holiday season is the perfect time to ramp up your Pinterest strategy and connect with your audience in a fun, festive way. If you’re an entrepreneur, blogger, or business owner, you know that the holiday season is one of the most exciting yet busiest times of the year. That’s why I want you to consider incorporating Pinterest into your holiday marketing strategy. Creating Pinterest-worthy holiday content can not only help you increase engagement but also drive more traffic and sales for your business. With the right approach, your holiday pins can drive results not just this year, but next year too. Since Pinterest pins have a longer shelf life, what you create now has the potential to keep bringing in results for multiple holiday seasons.
So let’s talk about how you can create visually stunning and effective holiday content that stands out on Pinterest!
Understand What Pinterest Users Look for During the Holidays
Pinterest is a goldmine of inspiration during the holidays. Users come to the platform early, (many start researching 3-6 months out) seeking ideas for everything from gift-giving and holiday décor to festive recipes and seasonal fashion. To make your content stand out, you first need to understand what your target audience is looking for.
Think about the products, services, or blog posts you offer and how they tie into popular holiday categories. For instance, if you sell handmade products, you could create a holiday gift guide showcasing your items. If you’re a blogger, consider curating a series of holiday-themed posts—whether it’s about crafting, cooking, or preparing for the holidays. Knowing what your audience is searching for allows you to create content that’s trending and highly engaging.
Create Eye-Catching, Holiday-Themed Pins
One of the best ways to capture attention on Pinterest is through visually stunning pins. Pinterest is a visual platform, so your holiday content needs to shine through creative and appealing design. Start by using festive colors, fonts, and high-quality images that represent the spirit of the season. This is a time to have fun and step outside of your branded color box.
Tools like Canva can make designing your pins a breeze. You can use templates to create professional-looking pins that pop. Be sure to include clear text overlays that tell the user what to expect when they click through your pin, whether it’s “Holiday Gift Guide for Her” or “Christmas Cookie Recipes.” This helps make your pin more enticing and clickable.
Don’t forget to create multiple pins for each piece of holiday content. By varying your pin designs, you increase the chances of one catching your audience’s eye, and it keeps your content fresh.
If you’re in search of new Pinterest pin templates to customize, grab my FREE Pinterest Pin Templates now!
Use Seasonal Keywords
Incorporating seasonal keywords is one of the most important parts of making sure your holiday pins get seen by the right audience. When Pinterest users are searching for holiday inspiration, they’ll use specific terms, so you want your pins to align with what they’re searching for. Think of keywords like “Christmas gift ideas,” “Holiday party outfits,” “Festive decorations,” or “Thanksgiving recipes.”
Visit Pinterest Trends to see which keywords are trending for the holidays.
To optimize your pins, include these keywords in your pin titles, descriptions, and even board names. Focus on a natural flow by creating conversational yet keyword-rich descriptions that don’t feel forced. We all appreciate stocking stuffers, but let’s avoid keyword stuffing! This way, your content is more likely to be shown in Pinterest’s search results and attract the right saves and clicks. If you want to learn more about keyword research, be sure to check out my blog post, Pinterest SEO: Keyword Research Tips for Beginners.
Repurpose Existing Content for the Holidays
If you already have great content on your blog or website, you can easily give it a holiday twist without starting from scratch. Repurposing existing content for the holiday season can save you time and boost your visibility during the busiest time of the year.
For example, if you have a blog post about year-round home décor, create a new holiday-themed post about decorating for Christmas or New Year’s using the same principles. If you sell products, update your product pages with festive images or add a holiday shopping guide to highlight giftable items.
Don’t forget to update your pins as well! If you’ve already created pins for a particular piece of content, consider adding holiday-specific text overlays or seasonal imagery to give them new life. For example, if you have a recipe for banana bread, create a Pin that says, “This Banana Bread is the Perfect Fall Treat!”
This refresh keeps your pins relevant to the holidays and gives them a better chance of being discovered.
It’s Not Too Late
Creating Pinterest-worthy holiday content is one of the best ways to boost engagement and sales during the busiest season of the year. If you’re reading this mid-holiday season, don’t worry—it’s not too late to whip up some festive content!
By knowing what your audience is looking for, creating eye-catching pins, incorporating seasonal keywords, and repurposing existing content, you can still maximize your holiday marketing strategy.
So, start planning your Pinterest holiday content today, and watch your engagement take flight like Santa and his reindeer!
