Project Feature: Transformed-Image: Website and DFY Email Marketing Package
We recently had the privilege of working with Betty Kulich of Transformed Image Ministry. Transformed Image Ministry was established in 2020, but they have been in ministry for more than 40 years. Betty and her husband are Associate Pastors at the Redeemer’s Church in Columbus, Ohio, where they teach, preach, and train. They travel with HPIM speaking to men’s and women’s groups around the world. Their passion is to see individuals come into their God-planned destiny and to help them serve the Kingdom with their gifts, talents, and callings.
For this project, Betty wanted to revamp her website and establish an email marketing strategy. We updated her website with a new logo, moved it from Godaddy website builder to the SEO friendly WordPress, and established a blog which she calls Latest Insights and Conversations. In addition we helped establish Betty an email marketing strategy using MailerLite with a landing page featuring her new lead magnet, 15 Simple Foundations to Grow Your Faith.
About the Brand
Transformed Image Ministry was established by Betty Kulich.She is an award-winning author and has published devotionals in Guideposts and Abundant Books. Her current publication is The Call, book 2 of The River Trilogy, and winner of the 2026 CIA award for general fiction. She is an ordained pastor and serves as an Associate Pastor at Redeemer’s Church, Columbus, Ohio, along with her husband Rick of 53 years. Betty is the Hispanic Women’s Ministry Director for Harvest Preparation International Ministries (HPIM) of Sarasota, Florida, and takes teams to conduct women’s conferences. www.HPIM.org She is an A.W.S.A. Certified P.O.W.E.R. Speaker.
Project Goals
When Betty reached out to us her goals were:
- move her site from Godaddy web builder to WordPress
- update the design of the site
- establish an email marketing account with MailerLite
- set up her lead magnet including a landing page
A Word from Betty
I couldn’t have asked for a better guide and helper on my initial undertaking of updating my website and emails. I am not a “techy” person. I know the need for having great marketing tools, branding, and ways to grow your following, etc., but I didn’t have a clue of where to start. That’s here reaching out to Alyssa became one of my greatest peace-of-mind ventures.
After sharing my hodgepodge of attempts at having “marketing” plans and in-place components, she helped me see what I had clearly, its places of insufficient structure and the gaps, along with a clear plan that could take what I had and make it better.
Alyssa gave me so much grace on the “techy” side and presented the info in various ways until I could see what she was talking about. There wasn’t any hint that something I was asking was too stupid, too difficult, or too crazy. She made suggestions, clearly laid out the costs if she was taking that part on, or guided my own journey painlessly to a new website and email program.
The items I let her do for me looked great and she patiently helped me to learn the skills to keep them going. I will be using her skills in the future as my needs increase and my marketing growth takes off.
Betty A Rodgers-Kulich
Award Winning Author
If you are in need of help with a website project, getting your email marketing set up, or anything social media related, be sure to reach out to our team on our contact page. We would love to work with you.
