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Having a great newsletter can increase your business by as much as 5 fold – Or more if you do it right! In fact, a newsletter is one of the most crucial tools in business, yet many beginning marketers miss out on it. Why is a newsletter, along with an autoresponder service, so crucial and how can you start your own? Here’s the inside scoop.

Why a Newsletter is So Important

A newsletter is crucial because most people aren’t willing to pull out their credit card the first time they hear about someone.

Instead, they prefer to get to know you and your content bit by bit over time. As they get to know you and realize you’re the real deal and that you can help them, then that’s when they’ll be willing to pull out their credit cards and make a purchase.

To build this trust, you need to build a connection over time. A newsletter allows you to stay in touch with people even after they’ve left your site.

Getting Started With a Newsletter

The first step is to get an autoresponder service. There are many services, such as ActiveCampaign or Mailchimp to choose from. If you have a shopping cart system, that may have a built-in autoresponder as well.

Once you have your autoresponder set up, the next step is to get people to sign up for your newsletter.

The best way to do that is to have your newsletter on the front page of your website. Clearly tell your readers what they’ll get by signing up to your newsletter. Then ask them firmly and powerfully to join your newsletter. A surefire way to have them sign up is to offer something of value for free in exchange for their name and email address. This is known as a “freebie” or “free offer” and it should be delivered immediately via your autoresponder.

Consistency

It’s important that you have a set consistency to which you send your emails. In general, anywhere from once a week to once a month is a good consistency.

If you send your emails more than once a week, people may start to think it’s spam. If you send your emails less than once a month, people will forget about you.

Once you pick a consistency, stick with it so that people know what to expect from your website.

Building a Relationship

A lot of newsletter writers spend a lot of time on their headline. Because that’s what gets emails opened after all. Right?

Wrong. Your real headline is in the “from” column. People look at who the email is from more than the subject when they’re deciding whether or not to open an email.

Your goal is to build a relationship with your readers so that they know when they get an email from you that they’re in for a treat.

It’s going to be interesting, informative, and useful. You’re not going to spam them.

If you build a relationship with them like that, then your emails will get opened – Almost every time.

Again, having a good newsletter can increase your business by many folds. Start by creating your autoresponder and getting signups. Then, pick a mailing consistency and start to build a relationship of trust with your readers.

In order to market your free offer and newsletter, you need a landing page. Not sure what that entails. . . schedule a FREE Consult with me to learn more.

Building a business online can seem like a daunting task, there are so many steps involved. One of these steps is often referred to as building a tribe or a community. You want to accumulate followers or fans that follow you and your business and eventually purchase from you. They will be more likely to purchase from you as they begin to know you, like you, and trust you.

One of the steps in this process that helps you to build the relationship with your community that is needed in order to convert visitors to clients or customers is the process of building your list. When someone opts in to your list they are giving you permission to send information straight to their inbox and to communicate with them on a regular basis.

The idea is that you generate the interest of your potential clients, customers, or your readers through offers. You begin with a free offer or freebie, which is something of value that you give away for free. This could be a checklist, an e-book, a special report, an e-course, or a free audio. There are endless options here. You will notice several “freebies” here on my website.

In order to receive the “freebie,” a person must give you their name and email address in “exchange” for the freebie. This puts them on your list and enters them into your autoresponder to receive more information from you in the future. The more information that they receive from you and the better they get to know you, the more likely they are to purchase from you in the future.

This is why building a list is so important. Another reason is that in order to generate sales in your business, you will need to get your product or service in front of as many eyes as possible. Every person on your list represents a set of eyes.

Without the power of a list, you don’t have much chance to get your product or service out there. The reality is even if you slap your product or service up on your website with the most brilliant and most professional sales page and sales copy ever, if there is no one that knows you, likes you, and trusts you to read it you don’t really have much chance to sell your product or service.

A person that is on your list and receives communication from you on a regular basis is more likely to purchase from you than someone who only randomly lands on your website.

The reality is the power, and often times the “money,” is in the list.

Do everything you can to build your list today and every day in your business. It is never too late.

One of the important pieces of building your list is having a high-converting landing page. If this is something you need help creating contact me to get started!