As the new year approaches, it’s the perfect time to give your Pinterest account a little TLC with a Pinterest account refresh. Whether you’ve been pinning consistently or your account has been gathering digital dust, refreshing your Pinterest presence can make a big difference.
Hi, I’m Kristy, a Pinterest Manager passionate about helping female entrepreneurs, bloggers, and small business owners grow their businesses through organic Pinterest marketing. If you’re ready to kick off the new year with a Pinterest account that’s optimized, organized, and ready to bring in traffic, you’re in the right place!
One of the first things I do when working with new clients is perform an account refresh. It’s also a regular part of my process—I refresh my clients’ Pinterest accounts, as well as my own, once every six months to a year.
Let’s jump into five simple but effective steps to refresh your Pinterest account and set yourself up for success in the coming year.
1. Audit Your Boards and Pins to Fit Your Niche
Your Pinterest boards and pins should work for you, not against you. Think of them as the storefront of your business—they need to clearly show what you’re offering.
Start by going through your boards one by one:
- Are they still relevant to your niche or audience?
- Do their titles and descriptions contain searchable keywords?
- Do their titles make it clear what they’re about?
- Are your pins on those boards visually consistent and easy to understand?
For example, if you’re a food blogger who focuses on healthy recipes, a board titled “Quick and Healthy Dinner Ideas” is perfect. But if you have an old board from years ago called “Cute DIY Crafts” that doesn’t match your niche, it might be time to archive it.
This audit doesn’t have to be overwhelming. Start small—focus on your top-performing boards or the ones you want to emphasize in the new year.
2. Update Board Titles and Descriptions with Relevant Keywords
Keywords are the backbone of Pinterest SEO. They help your content get discovered by the people searching for exactly what you offer.
Take some time to review the titles and descriptions of your boards. Ask yourself:
- Are the titles clear and descriptive? For example, instead of “Yummy Stuff,” go with “Easy Dessert Recipes.”
- Do the descriptions include keywords people might search for? Think phrases like “quick dessert recipes,” “no-bake treats,” or “holiday baking ideas.”
Performing keyword research at least once a year is essential to ensure your boards and pins are optimized with up-to-date terms. Trends and search behaviors evolve, so staying on top of new keywords is critical for maintaining your account’s visibility. If you need help with keyword research, check out my blog post: Pinterest Keyword Research.
Updating your board titles and descriptions with keywords ensures they’ll show up in more searches, bringing more eyes to your content.
3. Refresh Your Profile Bio and Picture
Your Pinterest profile is often the first thing people see when they come across your account. It’s like a digital handshake—so make it count!
Here’s how to refresh your bio and profile picture:
- Update Your Bio: Use clear, concise language to explain who you are, what you do, and who you help. For example, “Helping female entrepreneurs grow their businesses with organic Pinterest marketing.” Add a few keywords naturally to help with searchability.
- Choose a Professional Photo: A clear, friendly headshot is always a great choice. If you’re a brand, use a logo that reflects your current branding.
This quick refresh not only makes your profile look polished but also helps people instantly understand what you’re all about.
4. Leverage Pinterest’s Trend Reports to Stay Ahead in Your Niche
Pinterest isn’t just a platform for pretty pictures—it’s a powerhouse for predicting trends. Their annual Pinterest Predicts report and seasonal trend updates can give you valuable insights into what people will be searching for.
Here’s how to use these reports to your advantage:
- Look up Pinterest Predicts and see which trends align with your niche. For example, if you’re in fashion, a trend like “airy fashion” could inspire your content.
- Create pins and boards that reflect these trends, ensuring your content is timely and relevant.
- Refresh older pins by updating descriptions with trending keywords or creating new, trend-aligned graphics.
Staying ahead of trends positions you as a go-to source in your niche and helps attract more traffic to your account.
5. Plan a New Content Strategy with Seasonal Trends in Mind
Consistency is key on Pinterest. If you’ve struggled to pin regularly or haven’t quite nailed your content strategy, the new year is the perfect time to start fresh.
Here’s a simple plan to keep things manageable:
- Batch Your Content: Spend a day creating several pins at once. Use tools like Canva to design visually appealing pins that match your brand.
- Schedule Your Pins: Use a scheduler like Tailwind to keep your pins going out consistently without being glued to your computer. Aim for at least 5-10 pins per day.
- Incorporate Seasonal Content: Pinterest users love planning ahead. Create content around upcoming holidays or seasonal themes (e.g., “New Year, New You,” “Spring Cleaning Tips” or “Summer Party Ideas”) to drive engagement.
By planning your strategy ahead of time, you’ll save yourself stress and keep your account active and engaging all year long.
Why a Pinterest Refresh Matters
Refreshing your Pinterest account isn’t just about aesthetics—it’s about making sure your profile and pins are working as hard as they can to grow your business. By auditing your boards, optimizing your keywords, and aligning your content with trends, you’ll set yourself up for more traffic, engagement, and ultimately, sales.
Let Us Help You Get Started
Feeling a bit overwhelmed or not sure where to begin? That’s what we’re here for! Contact us today to see how we can help refresh your Pinterest account and set you up for success in the new year!
