Building a Faith-Fueled Welcome Sequence
We are wrapping up our series for the month of July on Email Marketing that Ministers and Converts. Today’s topic is Building a Faith-Fueled Welcome Sequence. A welcome or nurture sequence will help your audience by introducing your mission. It builds trust, and it leads to a deeper engagement.
Why It Matters
First of all, what is a welcome sequence, and why does it matter? When someone joins your list, most likely they will join by going to your website and engaging with a free offer, something of value that you’re giving away for free in exchange for their name and email. For some people, that’s the only thing that they do. They don’t have a series of emails that follows; they just simply start sending them their weekly or monthly newsletter.
A welcome (or nurture) sequence is a series of four to five emails that will go out over the next month or so that engages with them and helps build that deeper connection. We want to be doing that with a faith-based approach, inviting people into a relationship with you, not just a transaction.
What’s in the Series
Here is what I recommend for the four-to-five email sequence. Check out my guide and templates on this.
- Email one: A welcome email that shares your heart and your mission with your audience—not just sharing the freebie that you’re offering or the lead magnet. Share your heart and your mission with your audience.
- Email two: Share your story or why you do what you do. Everyone loves a good story. Share why you’re here and why you offer what you offer. Letting them know why you do what you do is a great way to connect with people and help them get to know you, like you, and trust you.
- Email three: Give a little more. Share a helpful resource or another freebie that connects to their need. This is a way of letting them know that you are here to serve.
- Email four: Introduce them. Whether it’s your books, services, speaking, programs, or products, begin to introduce them to what you have to offer in a way that’s not pushy. Just show them what you have.
- Email five: Invite them to stay connected. You want to point them to your social media, to your podcast if you have one, and to all the different places that they can stay connected to you.
Now, if you have a welcome sequence, you’ll obviously need an email service provider. Different ones do the sequences in different ways, so depending on which one you have, it will be set up differently. Here are some providers to use: MailerLite, Kit, and ActiveCampaign, all of which will do what you need to create a welcome sequence.
Final Thoughts
There are some mistakes you want to avoid. Try not to give too much information all at once. You don’t want them to feel like they’re drinking from a fire hose or they’re reading your autobiography or something. Make the emails a readable length that doesn’t take too much time. Be clear with your call to action and give them one step to take. Don’t forget to offer them the opportunity to build that personal connection with you.
Personalize your emails; make sure that you use the option to put their first name there. Pray over the process. As you’re writing these emails, pray about what you would put into these emails. If you’re not sure what to write, I have a nurture sequence or welcome sequence template and guide.
Want to connect with your email list without feeling salesy or stuck on what to say? This DIY kit gives you everything you need to create a faith-based email nurture sequence that builds trust, serves your audience, and sets the foundation for future sales.
You’ll get:
📩 A step-by-step Guide to walk you through what to send and why
📝 A printable Worksheet to map out your sequence
📥 Plug-and-play Email Templates you can customize and send today
Perfect for Christian authors, speakers, and coaches who want to write emails that minister and convert. CHECK IT OUT!
Finally, a little faith-based encouragement from scripture. Matthew 5:16 says, Let your light shine before men, that they may see your good deeds and glorify your Father in heaven.
