Writing Emails That Serve, Inspire, and Sell

Welcome, today we are continuing our series for the month of July called: Email Marketing that Ministers and Converts. Today’s episode is titled: Writing Emails That Serve, Inspire, and Sell. I will share with you how sales emails can still serve and uplift your audience. We’re going to talk about the three-part purpose of faith-based email content, how to write from a place of calling, not pressure, and some tips for copy that converts while staying authentic. So let’s dive in.

Three-Part Purpose

When you are a faith-based business owner, you will want to have these three pieces in your emails. One, serve with value: every email should have some piece of valuable content in it. Two, inspire with truth. Three, invite with clarity: make sure that your invite or call to action that you are making is clear to them.

Write From Your Calling

In our emails we need to write from a place of calling, not pressure. As a Christian-based business owner, most likely you feel that you are called to whatever it is that you do. Make sure to write from that place of calling to serve those around you. I have a motto for my Christian business or my virtual assistant business, and it is to serve God and others well. Try to have this attitude when you go into writing an email; it will be easier for you to write from a place of calling rather than from a place of pressuring someone into something.

Language is Key

You also want to use transformation-focused language over features. A lot of the times when we’re selling something, you might want to list the features that you are selling, but it’s better to list the transformation that person will have if they purchase that product or if they read your book, whatever the case may be. Here’s an example of a transformation that might take place in the form of a case study.

Before, “A Christian woman struggling with constant fatigue and hormone imbalance, feeling overwhelmed by the conflicting health advice online. She lacked a plan and felt like she was letting her family and her ministry down because of low energy.” Now after, “Now she wakes up with energy, clarity, and purpose. She has a simple, sustainable wellness routine that builds on biblical principles. She no longer second-guesses her choices, and she’s able to show up fully for her calling both at home and in her ministry with renewed confidence and peace.”

The language that you would put in the sales email could say, “Imagine waking up refreshed with a simple plan for your day. No more guessing, no more guilt. That’s exactly what happened to Sarah after walking through the 21-day hormone jumpstart with me. She found balance, clarity, and peace, all rooted in God’s design for health and purpose.” That’s a great example of a case study or a transformation story that, if you’re a health coach, you could put in your sales email.

Copy That Converts

Here are some tips for copy that converts. You want to focus, like I said, on the benefits and the outcomes, not just the features. Share personal experiences or stories, whether that be your personal experiences or the personal experiences of someone that has read your book or you have coached. Then you want to use what are called soft call to action. For example, “If this sounds like you…” The structure for a converting email is this. You introduce the pain point that they might have, give them hope, and offer a solution.

Finally, the call to action is your invitation for them to take part in whatever it is that you’re offering. Jesus invited people to follow him this way. He was always honest, he was always clear, and he was always loving. Remember the verse. Whatever you do, do it all in the name of the Lord Jesus. Colossians 3:17. That is what we need to do as we think about writing emails. It doesn’t have to be scary. You’re just sharing and offering solutions, and you do that in a way that is serving others well. Thanks for reading.