Project Feature: Altered Stories Ministries – Social Media Growth
We have recently had the privilege of working with Mischelle Saunders-Gottsch, Founder/CEO of Altered Stories Ministry and Podcast Host of the Altered Stories Show. Altered Stories is a Christian Women’s evangelistic storytelling ministry. Their vision is to help women everywhere heal from brokenness and feel part of a sisterhood in Christ by sharing transformational stories about God they can relate to, so they will never feel alone in their struggles.
For this project, Mischelle wanted to fully establish her presence on Facebook and LinkedIn so she could increase her organic reach and direct more traffic to her website, book, and podcast. She already had accounts on these social media networks, so we were able to support her with our Social Media Management plan.
About the Brand
Mischelle founded Altered Stories Ministry with a heart to help women everywhere share their God stories to help other women overcome their struggles. The call on her life to help women share their authentic stories stems from her experience of emotional healing that resulted when sharing her childhood cult survival story with others and seeing how her story affected those who heard it.
She already had social media accounts but knew she needed a better strategy to build a more consistent brand presence in those spaces.
Project Goals
When Mischelle first reached out, her goals were:
- Get consistent with our posts by creating a content calendar and schedule
- Free up my time to work on high-priority projects
- Fundraising promotion
Project Details
We started by ensuring we had a good idea of what Mischelle wanted to share on social media, what her brand voice needed to sound like, and who she wanted to be reaching.
We created branded templates for graphics and began pulling copy for social media posts from Mischelle’s website and podcast episodes, curated to present her company well.
Currently, we are sharing almost daily on her Facebook pages and LinkedIn account. Types of items shared are:
- Reviews and excerpts from her devotional The Story Within You: The Healing Power of Your Story
- Podcast episodes
- Reels created from podcast episodes
- Quotes from podcast guests
- Ways followers can support the ministry financially
- Prayer request threads
- Encouraging blog posts
- And more…
Additionally, we are taking reels created from snippets of her podcast episodes, and uploading them as shorts to the Altered Stories Ministries YouTube channel, where her team already shares full podcast episodes.
Results
We began serving Mischelle in 2025.
Below are some growth stats from each of her Facebook pages, where we are seeing the most growth so far in 2026.
Services Included in This Project
- Plan a content calendar of social media posts for each month
- Writing/gathering copy
- Creating/gathering graphics
- Scheduling posts on social media networks
- Uploading reels as shorts to YouTube
Altered Stories Ministries social media accounts can be found on Facebook at Altered Stories Ministry and The Altered Stories Show and on LinkedIn at Mischelle Saunders-Gottsch. We are excited to see her ministry flourishing!
If you are ready to build a consistent presence on social media, reach out to our virtual assistant team today:
A Word from Mischelle
Partnering with Alyssa Avant and her team has been a game-changer for my Nonprofit, Altered Stories Ministry and podcast, The Altered Stories Show. They completely have elevated our brand identity and expanded our audience reach beyond what we thought was possible. Their strategic approach to promoting our podcast guests has also significantly boosted our episode downloads and engagement on our YouTube channel and podcast platforms. We highly recommend their social media expertise!
