You may have heard it before as a strategy to market your business. Create something of value to give away for free. If you were like me the first time you heard that you probably wondered, “Why would I want to give away something of value for FREE?” The answer is simple, you want to build trust with your potential clients and customers, and you want to show them that you are the expert.
Giving away something of value, a freebie sometimes known as a lead magnet, for FREE allows them to get a risk free opportunity to get to know you, find out what you know, learn from you and in the end, be able to establish a relationship with you and your business.
Ultimately, as a business owner your hope and aim should be that from sampling your work via a FREEBIE they are able to get to know you, like you and trust you. In the future, your hope is that as a result of your freebie they do business with you.
So, think about it as an investment of your time and resources for future results. Many of us invest time into other things in our lives, why not invest a little time, energy and maybe even a few bucks to create a freebie that is of VALUE that will in return offer you the opportunity to have your potential clients and customers get to know you, like you and trust you.
The freebie or lead magnet works hand in hand with a mailing list and an autoresponder. It can come in the form of a checklist, an ebook, an e-course or an audio series. The possibilities are endless, just remember you want to give VALUE.
Why not put together a freebie or lead magnet for your business and begin building your list today? Need a place to brainstorm with others? Come and join my Online Marketing for Authors & Speakers Facebook Group.